Mazor'sEdge

With thousands of public companies each producing dense annual reports, it can be overwhelming for investors to know where to begin. Warren Buffett offers a timeless, straightforward approach: start with companies you understand—and ignore the rest.

Speaking at Berkshire Hathaway’s 1998 Annual Meeting, Buffett emphasized that annual reports can provide all the information you need to make an investment decision. “We start by looking at the reports of companies that we think we can understand,” he said. Buffett explained that a well-written report should tell readers what they’d want to know if they owned the whole business.

He pointed to Coca-Cola as a prime example. “The Coca-Cola annual report over the last good many years is an enormously informative document,” Buffett noted. “We bought that stock based on an annual report. We did not buy it based on any conversation of any kind with the top management of Coca-Cola before we bought our interest.”

For Buffett, the clarity and transparency of an annual report—combined with a solid understanding of the business—can be all it takes to make a multi-billion-dollar investment.

Hear Buffett’s full explanation

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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When it comes to building wealth, timing matters — and according to Warren Buffett, the best time to start saving is as early as possible.

At the 1998 Berkshire Hathaway Annual Meeting, Buffett emphasized the power of saving before life’s bigger financial responsibilities kick in. “Any money you save before you get out and start having a family … any dollar is probably worth $10 later on simply because you can save it,” he said.

Buffett’s point is simple but powerful: saving when you’re young — especially before starting a family — gives your money more time to grow through compound interest. Once family life begins, expenses inevitably rise, making it harder to set money aside.

Hear Buffett’s full explanation

See the complete Lessons From Warren Buffett series

© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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At Berkshire Hathaway’s 2025 annual meeting, Warren Buffett shared a rare insight into his investment approach, highlighting the importance he places on balance sheets over income statements.

Buffett revealed that he spends more time analyzing a company’s balance sheet than its income statement, noting that Wall Street tends to overlook this financial document. He explained that studying balance sheets over an 8 to 10-year period provides a clearer picture of a company’s financial health and stability. According to Buffett, it’s harder to hide or manipulate figures on a balance sheet compared to an income statement.

While acknowledging that neither financial statement offers the full picture, Buffett emphasized the value in understanding not only what the numbers reveal, but also what they omit, and how they may be influenced by management or auditors. He believes that balance sheets offer deeper insights than most investors realize, making them a critical tool for long-term analysis and informed decision-making.

Hear Buffett’s full explanation

See the complete Lessons From Warren Buffett series

© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Famed investor Phil Fisher, author of Common Stocks and Uncommon Profits, believed that successful investing requires much more than analyzing financial reports. He emphasized the importance of “scuttlebutt” — gathering informal information from people connected to a company, such as competitors, customers, and employees.

Warren Buffett strongly agrees. At the 1998 Berkshire Hathaway Annual Meeting, he said, “I followed [Fisher’s] scuttlebutt method.” Buffett explained that while reading is essential, nothing beats firsthand research: talking directly to those who interact with the business every day.

Buffett’s advice highlights a key investing lesson — real-world insights can offer an edge that numbers alone often miss.

Hear Buffett’s full explanation

See the complete Lessons From Warren Buffett series

© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.