(BRK.A), (BRK.B)
GEICO has announced a new partnership with five-time WNBA All-Star, two-time Olympic gold medalist, Minnesota Lynx forward and Unrivaled co-founder Napheesa Collier, expanding the insurance company’s investment in women’s basketball.
The partnership builds on GEICO’s existing relationships with the WNBA and its athletes, as well as its recent partnership with the Minnesota Lynx. Through the collaboration, GEICO will highlight the personal stories behind Collier’s life as an elite athlete, entrepreneur and mother.
“We’ve said from the beginning that we don’t want to just put our logo on women’s basketball. We want to help tell the stories that deserve to be told,” said Arianna Orpello, GEICO’s Chief Marketing Officer.
Collier said the partnership reflects the importance of the people and communities that have supported her throughout her career. “My family, my teammates and the community that’s supported me throughout my career are a huge part of my story,” she said.
The collaboration will include social media content, community activations and appearances throughout the 2026 WNBA playoffs, offseason and Unrivaled’s third season, offering fans a closer look at Collier both on and off the court.
GEICO, founded in 1936, is the third-largest auto insurer in the United States and is a Berkshire Hathaway.
©2026 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.