Berkshire Hathaway’s Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys, novelties, and school supplies, will expand its e-commerce presence by launching a third-party seller marketplace powered by Mirakl.
The marketplace is set to debut this summer, and Oriental Trading plans to add millions of curated products to its core product categories from selected brands and sellers.
“Oriental Trading will be the first company in the celebration, education and craft retail space to provide a marketplace of this scale to online customers,” said Steve Mendlik, President and CEO of Oriental Trading Company. “Our company’s vision is about making life more fun and that’s exactly what we’re building for our customers with this new solution. By creating this robust marketplace, customers can easily get everything they need, at the prices they want and in one place.”
“We are thrilled to play a part in helping Oriental Trading launch the first marketplace in their retail space,” said Adrien Nussenbaum, Mirakl U.S. CEO and co-founder. “As a leader in the industry, this marketplace fits perfectly into Oriental Trading’s long-term strategy, allowing them to disrupt the market and strengthen their position as a solution company by leveraging their assortments and value platforms.”
Oriental Trading currently offers over 50,000 products across categories like party supplies, events, toys and games, arts and crafts, teaching supplies, wedding, faith, and home décor.
© 2021 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.