(BRK.A), (BRK.B)
In a move that continues the promotion of lab-grown diamonds as equivalent to mined diamonds, Berkshire Hathaway-owned Helzberg Diamonds has announced it has partnered with British designer Jenny Packham for an exclusive, colorless lab-grown diamond bridal collection – the first colorless lab-grown collection in the jewelry industry.
Known as a favorite designer of the British Royal Family and other top celebrities, Packham created her collection using rare platinum settings with colorless lab-grown diamonds.
“We are thrilled to partner with Jenny Packham to bring her unique style to Helzberg using the rare and colorless lab-grown diamonds that are at the heart of the collection’s bridal jewelry designs,” said Julie Yoakum, senior vice president and chief merchandise officer for Helzberg Diamonds, a Berkshire Hathaway company. “The Jenny Packham Collection marries her distinctive and elevated style with Helzberg Diamonds’ industry-leading quality and craftsmanship. The collection is breathtaking with bridal settings that you simply won’t find anywhere else.”
Packham’s fashion lines are known for their glamour, trend-setting styles and sparkle, making her collection a perfect fit for Helzberg Diamonds. “It is well known that I am attracted to sparkle – my dresses are designed to create excitement as they catch the light and dazzle,” said designer Jenny Packham. “So, when Helzberg asked me to design a collection of beautiful and colorless lab-grown diamond engagement rings and wedding bands, of course I said, ‘Yes!’ My new jewelry designs, created from these incredible and colorless lab-grown diamonds, are inspired by my love of the legendary stars of the Silver Screen, the ethereal icons of the 1930s, their timeless glamour, and yet the rings look so effortlessly modern.”
“Most couples are on a wedding budget. We’ve seen a large increase in customers asking for lab-grown diamonds as you can often get a larger stone for less money,” Yoakum continued. “For those who are uncertain of lab-grown diamonds, consider this analogy: there are roses that grow in the ground and roses that grow in a greenhouse. Both are beautiful and have similar qualities, they are just grown in different ways. The same is true for lab-grown diamonds. Some diamonds are grown in the ground while others are grown in a lab. We hold our lab-grown diamonds to the same high-quality standards as our natural diamonds.”
© 2021 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.