(BRK.A), (BRK.B)
Berkshire Hathaway’s HomeServices of America, one of the nation’s leading providers of homeownership services, has announced a new partnership with Zillow Group aimed at giving real estate listings earlier and greater exposure.
Through the collaboration, eligible “coming soon” properties from agents affiliated with HomeServices will be featured in Zillow’s Preview program before officially going live. These listings will appear on both Zillow and Trulia, offering buyers an early look at homes and creating additional lead opportunities for agents.
Zillow, which attracts an average of 235 million monthly users and operates the top real estate app in the U.S., provides significant reach. The partnership extends to HomeServices-owned companies as well as the Berkshire Hathaway HomeServices franchise network, collectively representing more than 75,000 agents and nearly 200,000 listings.
Listings included in the Preview program will receive enhanced placement in search results, prominently displaying brokerage information and direct contact options for listing agents. This setup allows prospective buyers to connect directly with agents even before homes officially hit the market.
After the preview period, listings will transition to standard display once they are entered into local Multiple Listing Services (MLS), in accordance with local rules and regulations.
Executives from both companies emphasized the benefits of the partnership. Chris Kelly highlighted the added exposure for sellers at the start of the sales process, while Jeremy Wacksman noted the shared commitment to transparency and empowering consumers with better information.
The initiative reflects a broader effort to modernize how homes are marketed, giving both buyers and sellers more timely access to critical real estate data.
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.