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The Dallas Wings of the WNBA and GEICO have announced a new multi-year partnership centered on advancing women’s sports, youth development, and community engagement across North Texas. The collaboration brings together a leading professional women’s basketball team and a nationally recognized insurance brand with deep regional roots.
As an official partner, GEICO will help enhance fan experiences throughout the season, contributing to game-day activations, team storytelling, and youth-focused initiatives. The company will also serve as the presenting partner of the Dallas Wings Youth Basketball Summer Camps and support community service efforts alongside the team.
Team leadership emphasized the alignment between the organizations, highlighting shared priorities in elevating women’s sports and investing in local communities. GEICO echoed this sentiment, noting that supporting women’s athletics is both a meaningful business decision and an opportunity to connect authentically with fans—particularly as women play a major role in insurance decisions.
Founded in Fort Worth in 1936, GEICO is marking its 90th anniversary while continuing to expand its presence in North Texas. This partnership adds to its growing involvement in the region’s sports landscape and underscores a long-term commitment to community investment.
GEICO branding will appear prominently at Dallas Wings home venues, including College Park Center and American Airlines Center, and across the team’s digital platforms. The announcement coincides with a period of rapid growth for the franchise, including a surge in social media engagement and the recent selection of Azzi Fudd as the No. 1 overall WNBA Draft pick.
Youth programming remains a key focus of the partnership. Following significant expansion in recent years, the Dallas Wings plan to grow their camps and clinics even further in 2026, reaching more participants and broadening access across North Texas.
© 2026 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.