Berkshire Hathaway HomeServices today announced that Heritage Realty of central New York, an independent real estate brokerage in operation since 2008, joins the global brokerage franchise network operating as Berkshire Hathaway Home-Services Heritage Realty. The brokerage adds two offices and 19 agents to the network and, most importantly, establishes a presence in the local market of central New York.
Heritage Realty remains independently owned and operated by Dana Decker. It serves central New York from its Homer, NY headquarters. Berkshire Hathaway HomeServices is one of the world’s fastest-growing real estate brokerage franchise networks with more than 50,000 agents and nearly 1,500 offices added to the brand since its launch seven years ago. This includes global network members in Germany, England, Italy, United Arab Emirates, Spain, Portugal and Canada.
“I decided to join Berkshire Hathaway HomeServices because I know the brand is built on pillars of trust, integrity, longevity, and stability. Heritage Realty was built on similar pillars, including integrity and trust,” said Dana Decker, broker and owner of Heritage Realty. “The marriage between these two brands gives Heritage Realty the longevity and stability we have been seeking to provide our clientele with the service they deserve well into the future. Being part of this network guarantees that our clients, agents, and community will have the best in class available in the real estate arena.”
With their brand transition, Heritage Realty agents gain access to Berkshire Hath-away HomeServices’ active referral and relocation networks, and its “FOREVER Cloud” technology suite, a powerful source for lead generation, marketing support, social media, video production/distribution and more. Berkshire Hathaway Home-Services delivers world-class technology support to its network members far into the future.
The brand also provides global listing syndication, professional training and on-going education and the exclusive Luxury Collection marketing program for premier listings. Its Prestige Magazine showcases network members’ premium listings with a strong lineup of feature stories covering topics that appeal to high-end real estate consumers.
Gino Blefari, chairman of Berkshire Hathaway HomeServices, welcomed Heritage Realty to the network, “With a focus on positively contributing to their community, Heritage Realty has been doing locally what the Berkshire Hathaway HomeServices brand aims to do globally: help people achieve their goals faster than they would in our absence. We’re so happy to see our vision complemented by Heritage Realty’s.”
Added Decker, “Heritage Realty and Berkshire Hathaway HomeServices have similar cultures built on a results-driven mentality. Both brands understand the importance of the ‘little things’ in a transaction that go a long way. Joining the network assures that Heritage Realty won’t plateau. We will have the tools and re-sources to be on the cutting edge of technology always, which will continue to gain extraordinary results for our clients.”
CEO of Berkshire Hathaway HomeServices, Chris Stuart, stated, “Dana Decker’s vision and Heritage Realty’s culture are a perfect fit for the Berkshire Hathaway HomeServices network. Dana has grounded Heritage Realty in the local community while looking for the technology and tools to help his agents and their clients achieve their goals. We look forward to working together.
© 2020 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.