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Duracell, the world’s leading disposable battery manufacturer and a Berkshire Hathaway company, has officially launched its limited-edition battery packs featuring soccer icon Lionel Messi. The retail rollout follows the brand’s “Messi Reboot” campaign introduced earlier this year and arrives just ahead of this summer’s premier global soccer tournament.
The collaboration marks a first for Duracell, with Messi-inspired artwork appearing directly on the battery cells. Each battery features a design inspired by the tattoos on Messi’s legendary left leg, celebrating the power and precision that have defined his historic career. Powered by Duracell’s exclusive PowerBoost™ Ingredients, the batteries combine collectible appeal with the brand’s trusted performance.
“We wanted to give fans a unique way to power their passion for the soccer tournament this summer,” said Javier Hernández, Global CMO at Duracell. “Bringing Messi’s iconic left leg tattoos onto our batteries is a first in brand history, allowing us to merge his legendary performance with Duracell’s most advanced power.”
The limited-edition Duracell x Messi collection is now available at major retailers across North America, including Walmart, Amazon, and Lowe’s. Fans who purchase participating Duracell products can also enter a national sweepstakes running through August 30 for a chance to win premium soccer gear and exclusive merchandise signed by Messi.
© 2026 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.