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Cosm to Unveil Second Venue at Berkshire Hathaway’s Grandscape in Texas

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Cosm, the trailblazing experiential media and immersive technology company, is set to establish its second public entertainment venue at Berkshire Hathaway’s Grandscape in The Colony, Texas.

The announcement comes as part of Cosm’s strategic expansion plans to create a new realm of immersive entertainment known as “shared reality.”

Cosm, founded in 2020 by Mirasol Capital in Dallas, seamlessly blends state-of-the-art technology with physical experiences. The company has strategically acquired businesses in spatial computing, specialty design, engineering, and immersive video production to revolutionize the entertainment landscape.

Under the leadership of CEO Jeb Terry, Cosm has been instrumental in shaping a new category of immersive entertainment. The concept of ‘shared reality’ involves collaborating with global partners to stream live content to physical venues and virtual worlds alike, transcending traditional boundaries.

The decision to establish a venue in North Texas aligns with Cosm’s roots in Dallas and CEO Jeb Terry’s personal connection to the area. The company sees North Texas as a pivotal anchor for its business growth, aiming to contribute to the explosive development in the region.

The venue at Grandscape, one of the largest mixed-use real estate developments in the country, spanning over 400 acres, is poised to become a focal point for immersive experiences. Positioned at the heart of Grandscape’s entertainment area, Cosm’s venue will be strategically located near the popular outdoor stage and lawn.

Grandscape, a Berkshire Hathaway project, is an exceptional outdoor entertainment, dining, and shopping destination in North Texas. Recognized with the 2021 RLI International Award for Most Innovative Entertainment & Retail Project, Grandscape features a unique blend of retail, entertainment, residential spaces, dining options, and attractions.

Cosm’s second venue, designed by Dallas-based architects HKS, promises to be a technological marvel. Equipped with proprietary, best-in-class technology, guests will encounter immersive content across various programming categories, including live sports, entertainment, experiential events, immersive art, and music.

Cosm and TNT Sports are teaming up to bring premium live TNT Sports content to Cosm venues in immersive 8K+ starting in 2024, marking the first time a broadcast rightsholder will present live sports content in Shared Reality. Cosm venues will host a number of premium events throughout the TNT Sports calendar, including select including select NBA on TNT regular season and playoff games (along with TNT’s exclusive coverage of the NBA’s Eastern or Western Conference Finals each year), TNT’s coverage of the Stanley Cup Playoffs, and select U.S. Men’s and Women’s National Soccer Team matches.

Mark A. Williams, FAIA, and Global Director of Venues for HKS express excitement about the partnership, highlighting the evolution in fan experience through fully immersive virtual environments. This aligns with Cosm’s commitment to providing unparalleled content and embedding consumers into events without the need for physical travel.

Earlier this year, Cosm unveiled plans for its first public venue in Los Angeles, California, adjacent to SoFi Stadium and Intuit Dome, marking another significant milestone in the company’s expansion.

The forthcoming Grandscape venue adds another layer to Cosm’s mission, promising a one-of-a-kind immersive experience that merges the virtual and physical realms.

© 2023 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Nebraska Furniture Mart

Berkshire Hathaway’s Grandscape Unveils Interactive Great Big Game Show

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In North Dallas, Berkshire Hathaway’s Grandscape is transforming into a hub of entertainment, and its latest addition, the Great Big Game Show, promises an immersive experience that will have its participants feeling like TV game show stars.

Located in the Dallas-Fort Worth development that includes Berkshire’s Nebraska Furniture Mart, on the sprawling 433-acre Grandscape, this real-life, interactive game show invites participants to become contestants in a thrilling competition.

Picture two teams battling it out on a fully decked-out sound stage adorned with dazzling lights, energizing music, and a colossal wheel reminiscent of beloved game shows. The lively atmosphere is further enhanced by the presence of a live host, guiding participants through rounds of trivia, chance, and challenges. What sets Great Big Game Show apart is that it offers all the excitement of a televised game show without the pressure of a global audience; it’s an exclusive experience shared only with your family, friends, or co-workers.

Grandscape’s commitment to providing unparalleled entertainment experiences doesn’t stop there. The 433-acre property continues to evolve with the addition of entertainment and resort-like venues. It already includes Galaxy Theatres, Andretti Indoor Karting & Games, Sixes Social Cricket, The Escape Game, Immersive Gamebox, and the 200-foot observation wheel, the Grandscape Wheel.

Additional entertainment venues planned for 2024, include golf-themed PopStroke, an experiential golf and casual dining concept, and Fritz’s Adventure, an indoor and outdoor family attraction where visitors of all ages and abilities can climb, tunnel, jump, run, slide, rappel, and zip through more than 100,000 square feet of explorable space.

If meditative relaxation is more your style, WorldSprings, a nine-acre haven is currently under construction. This ambitious venture aims to blur the lines between a wellness spa and an amusement park, promising visitors an extraordinary blend of relaxation and excitement. Scheduled to open its doors in spring 2024, WorldSprings is set to redefine the concept of leisure, offering a unique and refreshing escape for all who venture into its boundaries.

As Grandscape evolves into a multifaceted destination, the combination of the Great Big Game Show and the upcoming WorldSprings project underscores its commitment to delivering diverse and unforgettable experiences for visitors of all ages. With these additions, Grandscape solidifies its position as a must-visit destination, providing a perfect blend of entertainment, leisure, and innovation.

© 2023 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Nebraska Furniture Mart

Just Add Water: Berkshire’s Grandscape to Add WorldSprings Complex

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Nestled in the heart of Berkshire Hathaway’s Grandscape, near the vibrant city of Dallas, a remarkable transformation is currently underway. Come spring 2024, the Lone Star State will play host to an awe-inspiring creation that defies convention — WorldSprings, a nine-acre haven that blurs the boundaries between wellness spa and amusement park. It’s a venture poised to revolutionize the Texan landscape.

WorldSprings is on the cusp of marking its Texan debut, promising to be the largest outdoor mineral springs experience of its kind in the entire United States. A veritable Eden for wellness enthusiasts.

Described as “a sanctuary for the soul,” this extraordinary expanse will boast 45 outdoor soaking pools, each with its own unique inspiration from renowned hot springs across the globe. A mesmerizing mosaic of cold-plunge pools, Finnish saunas, and a sumptuous spa, WorldSprings is designed for indulgence and rejuvenation.

Here are the highlights that await:

The Family Pool: A gathering place for all generations, where the young and young at heart can revel in the mineral-infused waters.

Dead Sea Float Pool and South Pacific Region Mineral Pools: A taste of the exotic, offering a timeless journey through the world’s most celebrated mineral-rich waters.

The Asiatic, European, and Americas Region Mineral Pools: Reserved for those 18 and older, these pools promise a sophisticated, adults-only retreat.

The Spa: A realm of pampering, it boasts a menu brimming with body treatments and massages to soothe the weariest of souls.

The Sanctuary: A hallowed ground for spiritual wellness, it hosts sound baths, yoga sessions, breathwork, and guided meditation classes.

Aqua Classes: Dive into aqua aerobics, sculpting, yoga, and floating sessions in the therapeutic waters.

Performance-Enhancing Treatments: Embark on an extraordinary journey of recovery with cryotherapy, hyperbaric chambers, and compression therapy.

WorldSprings Café: A tech-savvy solution for poolside dining, where guests can order delicacies and libations with a mere tap on their smartphones.

Guided by the expertise of their in-house functional medicine practitioner, Dr. Sara Gottfried, WorldSprings promises meticulously crafted pools that replicate the mineral composition of renowned springs worldwide. It’s a testament to the dedication to authenticity and quality that defines this one-of-a-kind venture.

As for access, WorldSprings is intent on inclusivity. Memberships and three-hour passes will be offered, tailored to ensure everyone can partake in this weekly ritual of well-being. While the pricing remains a closely guarded secret, a select few can avail of discounted Founding Memberships starting early next year.

Rob Kramer, the managing partner of WorldSprings’ owner, Off Road Capital, envisions a future where wellness is accessible to all. He expresses his ambition, stating, “Our ambition is that WorldSprings will democratize wellness by opening locations throughout the country.”
WorldSprings’ journey began in Glenwood Springs, Colorado, and a similar concept found its roots in La Verkin, Utah, near the majestic Zion National Park. Now, Texas awaits its turn.

Mark your calendars, for the grand opening of WorldSprings Grandscape is set for March 2024. It will be located at 3240 Plano Pkwy., within the sprawling 433-acre Grandscape complex, which is the home of Berkshire’s largest of its mega-store Nebraska Furniture Marts and boasts not just shopping and dining, but also an escape room, immersive entertainment venues, an amphitheater, and much more.

In the words of Justin Foley, the general manager of the upcoming Grandscape location, “Bringing WorldSprings to this ideal location is a remarkable milestone.” Indeed, it is a milestone that promises to redefine the Texan landscape, offering a unique fusion of wellness and amusement that’s set to captivate the hearts and minds of all who venture within its embrace.

© 2023 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Nebraska Furniture Mart

Berkshire Hathaway Goes Big on Commercial Office Space for Grandscape

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While some question the fate of both retail and commercial office space, Berkshire is continuing to go all in on its ambitious commercial real estate development, Grandscape.

The 433 acre Grandscape, which is home to its Dallas-Fort Worth Nebraska Furniture Mart, will be teaming with Dallas-based developer Cawley Partners to add a multi-phase office development totaling more than 1.5 million square feet.

The new Class AA office development joins the sprawling Grandscape mixed-use development, anchored by Nebraska Furniture Mart and Scheels. The planned office development includes three, 500,000 square foot 17-story buildings.

Grandscape is a master-planned lifestyle center featuring more dining, retail, and entertainment venues than anywhere in the DFW metroplex.

“Our team has traveled all over the world to bring in the best mix of experiences to Grandscape, and we are very excited that corporate America will now have the opportunity to enjoy it on a daily basis,” says Jeff Lind, President of Grandscape.

“Grandscape has already raised the bar for engaging dining, entertainment, and family experiences, and corporate users are going to gravitate to this dynamic project,” says Bill Cawley, CEO of Cawley Partners.

Designed by Steven Janeway, Principal at Hoefer Wysocki, the offices are thoughtfully configured in relation to the larger mixed-use development and the post-Covid work environment. “Our team put considerable energy into designing a destination that would continue to elevate the landscape while being a timeless icon.” says Rob Welker, President and National Commercial Practice Leader at Hoefer Wysocki.

© 2020 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.