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Cosm, the trailblazing experiential media and immersive technology company, is set to establish its second public entertainment venue at Berkshire Hathaway’s Grandscape in The Colony, Texas.
The announcement comes as part of Cosm’s strategic expansion plans to create a new realm of immersive entertainment known as “shared reality.”
Cosm, founded in 2020 by Mirasol Capital in Dallas, seamlessly blends state-of-the-art technology with physical experiences. The company has strategically acquired businesses in spatial computing, specialty design, engineering, and immersive video production to revolutionize the entertainment landscape.
Under the leadership of CEO Jeb Terry, Cosm has been instrumental in shaping a new category of immersive entertainment. The concept of ‘shared reality’ involves collaborating with global partners to stream live content to physical venues and virtual worlds alike, transcending traditional boundaries.
The decision to establish a venue in North Texas aligns with Cosm’s roots in Dallas and CEO Jeb Terry’s personal connection to the area. The company sees North Texas as a pivotal anchor for its business growth, aiming to contribute to the explosive development in the region.
The venue at Grandscape, one of the largest mixed-use real estate developments in the country, spanning over 400 acres, is poised to become a focal point for immersive experiences. Positioned at the heart of Grandscape’s entertainment area, Cosm’s venue will be strategically located near the popular outdoor stage and lawn.
Grandscape, a Berkshire Hathaway project, is an exceptional outdoor entertainment, dining, and shopping destination in North Texas. Recognized with the 2021 RLI International Award for Most Innovative Entertainment & Retail Project, Grandscape features a unique blend of retail, entertainment, residential spaces, dining options, and attractions.
Cosm’s second venue, designed by Dallas-based architects HKS, promises to be a technological marvel. Equipped with proprietary, best-in-class technology, guests will encounter immersive content across various programming categories, including live sports, entertainment, experiential events, immersive art, and music.
Cosm and TNT Sports are teaming up to bring premium live TNT Sports content to Cosm venues in immersive 8K+ starting in 2024, marking the first time a broadcast rightsholder will present live sports content in Shared Reality. Cosm venues will host a number of premium events throughout the TNT Sports calendar, including select including select NBA on TNT regular season and playoff games (along with TNT’s exclusive coverage of the NBA’s Eastern or Western Conference Finals each year), TNT’s coverage of the Stanley Cup Playoffs, and select U.S. Men’s and Women’s National Soccer Team matches.
Mark A. Williams, FAIA, and Global Director of Venues for HKS express excitement about the partnership, highlighting the evolution in fan experience through fully immersive virtual environments. This aligns with Cosm’s commitment to providing unparalleled content and embedding consumers into events without the need for physical travel.
Earlier this year, Cosm unveiled plans for its first public venue in Los Angeles, California, adjacent to SoFi Stadium and Intuit Dome, marking another significant milestone in the company’s expansion.
The forthcoming Grandscape venue adds another layer to Cosm’s mission, promising a one-of-a-kind immersive experience that merges the virtual and physical realms.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.