Tag: Grandscape

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Cosm, the trailblazing experiential media and immersive technology company, is set to establish its second public entertainment venue at Berkshire Hathaway’s Grandscape in The Colony, Texas.

The announcement comes as part of Cosm’s strategic expansion plans to create a new realm of immersive entertainment known as “shared reality.”

Cosm, founded in 2020 by Mirasol Capital in Dallas, seamlessly blends state-of-the-art technology with physical experiences. The company has strategically acquired businesses in spatial computing, specialty design, engineering, and immersive video production to revolutionize the entertainment landscape.

Under the leadership of CEO Jeb Terry, Cosm has been instrumental in shaping a new category of immersive entertainment. The concept of ‘shared reality’ involves collaborating with global partners to stream live content to physical venues and virtual worlds alike, transcending traditional boundaries.

The decision to establish a venue in North Texas aligns with Cosm’s roots in Dallas and CEO Jeb Terry’s personal connection to the area. The company sees North Texas as a pivotal anchor for its business growth, aiming to contribute to the explosive development in the region.

The venue at Grandscape, one of the largest mixed-use real estate developments in the country, spanning over 400 acres, is poised to become a focal point for immersive experiences. Positioned at the heart of Grandscape’s entertainment area, Cosm’s venue will be strategically located near the popular outdoor stage and lawn.

Grandscape, a Berkshire Hathaway project, is an exceptional outdoor entertainment, dining, and shopping destination in North Texas. Recognized with the 2021 RLI International Award for Most Innovative Entertainment & Retail Project, Grandscape features a unique blend of retail, entertainment, residential spaces, dining options, and attractions.

Cosm’s second venue, designed by Dallas-based architects HKS, promises to be a technological marvel. Equipped with proprietary, best-in-class technology, guests will encounter immersive content across various programming categories, including live sports, entertainment, experiential events, immersive art, and music.

Cosm and TNT Sports are teaming up to bring premium live TNT Sports content to Cosm venues in immersive 8K+ starting in 2024, marking the first time a broadcast rightsholder will present live sports content in Shared Reality. Cosm venues will host a number of premium events throughout the TNT Sports calendar, including select including select NBA on TNT regular season and playoff games (along with TNT’s exclusive coverage of the NBA’s Eastern or Western Conference Finals each year), TNT’s coverage of the Stanley Cup Playoffs, and select U.S. Men’s and Women’s National Soccer Team matches.

Mark A. Williams, FAIA, and Global Director of Venues for HKS express excitement about the partnership, highlighting the evolution in fan experience through fully immersive virtual environments. This aligns with Cosm’s commitment to providing unparalleled content and embedding consumers into events without the need for physical travel.

Earlier this year, Cosm unveiled plans for its first public venue in Los Angeles, California, adjacent to SoFi Stadium and Intuit Dome, marking another significant milestone in the company’s expansion.

The forthcoming Grandscape venue adds another layer to Cosm’s mission, promising a one-of-a-kind immersive experience that merges the virtual and physical realms.

© 2023 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Nestled in the heart of Berkshire Hathaway’s Grandscape, near the vibrant city of Dallas, a remarkable transformation is currently underway. Come spring 2024, the Lone Star State will play host to an awe-inspiring creation that defies convention — WorldSprings, a nine-acre haven that blurs the boundaries between wellness spa and amusement park. It’s a venture poised to revolutionize the Texan landscape.

WorldSprings is on the cusp of marking its Texan debut, promising to be the largest outdoor mineral springs experience of its kind in the entire United States. A veritable Eden for wellness enthusiasts.

Described as “a sanctuary for the soul,” this extraordinary expanse will boast 45 outdoor soaking pools, each with its own unique inspiration from renowned hot springs across the globe. A mesmerizing mosaic of cold-plunge pools, Finnish saunas, and a sumptuous spa, WorldSprings is designed for indulgence and rejuvenation.

Here are the highlights that await:

The Family Pool: A gathering place for all generations, where the young and young at heart can revel in the mineral-infused waters.

Dead Sea Float Pool and South Pacific Region Mineral Pools: A taste of the exotic, offering a timeless journey through the world’s most celebrated mineral-rich waters.

The Asiatic, European, and Americas Region Mineral Pools: Reserved for those 18 and older, these pools promise a sophisticated, adults-only retreat.

The Spa: A realm of pampering, it boasts a menu brimming with body treatments and massages to soothe the weariest of souls.

The Sanctuary: A hallowed ground for spiritual wellness, it hosts sound baths, yoga sessions, breathwork, and guided meditation classes.

Aqua Classes: Dive into aqua aerobics, sculpting, yoga, and floating sessions in the therapeutic waters.

Performance-Enhancing Treatments: Embark on an extraordinary journey of recovery with cryotherapy, hyperbaric chambers, and compression therapy.

WorldSprings Café: A tech-savvy solution for poolside dining, where guests can order delicacies and libations with a mere tap on their smartphones.

Guided by the expertise of their in-house functional medicine practitioner, Dr. Sara Gottfried, WorldSprings promises meticulously crafted pools that replicate the mineral composition of renowned springs worldwide. It’s a testament to the dedication to authenticity and quality that defines this one-of-a-kind venture.

As for access, WorldSprings is intent on inclusivity. Memberships and three-hour passes will be offered, tailored to ensure everyone can partake in this weekly ritual of well-being. While the pricing remains a closely guarded secret, a select few can avail of discounted Founding Memberships starting early next year.

Rob Kramer, the managing partner of WorldSprings’ owner, Off Road Capital, envisions a future where wellness is accessible to all. He expresses his ambition, stating, “Our ambition is that WorldSprings will democratize wellness by opening locations throughout the country.”

WorldSprings’ journey began in Glenwood Springs, Colorado, and a similar concept found its roots in La Verkin, Utah, near the majestic Zion National Park. Now, Texas awaits its turn.

Mark your calendars, for the grand opening of WorldSprings Grandscape is set for March 2024. It will be located at 3240 Plano Pkwy., within the sprawling 433-acre Grandscape complex, which is the home of Berkshire’s largest of its mega-store Nebraska Furniture Marts and boasts not just shopping and dining, but also an escape room, immersive entertainment venues, an amphitheater, and much more.

In the words of Justin Foley, the general manager of the upcoming Grandscape location, “Bringing WorldSprings to this ideal location is a remarkable milestone.” Indeed, it is a milestone that promises to redefine the Texan landscape, offering a unique fusion of wellness and amusement that’s set to captivate the hearts and minds of all who venture within its embrace.

© 2023 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.