(BRK.A), (BRK.B)
Berkshire Hathaway’s Brooks Running began 2026 with strong momentum, reporting double-digit growth in the first quarter as demand for its footwear and apparel surged across global markets. Building on a record-setting 2025, the company posted 20% growth in North America and 30% currency-neutral growth across Europe, the Middle East, and Africa, while sales in China skyrocketed 136% year over year.
CEO Dan Sheridan attributed the performance to the brand’s long-term strategy and consistent execution across product innovation and customer engagement. During the quarter, Brooks also refined its leadership and operating structure to support continued global expansion.
The company maintained its leading position in performance running footwear, holding the top market share in U.S. specialty retail and roughly 20% share at national retail for the 11th consecutive quarter. Internationally, Brooks continued to gain ground, outperforming competitors in key European markets such as Germany and France.
Innovation remained a major growth driver. The launch of the Glycerin Flex, featuring a new segmented midsole design, quickly contributed to global revenue, while trail models like the Cascadia Elite fueled a 59% increase in trail footwear sales. Core franchises also delivered strong results, with the Glycerin and Adrenaline GTS lines posting significant year-over-year gains. Meanwhile, the Hyperion racing series saw triple-digit growth, reflecting rising demand in performance racing categories.
Brooks’ apparel segment also expanded, growing 33% year over year thanks to updated designs and increased consumer interest in head-to-toe performance gear. The brand’s products gained notable traction in specialty retail, signaling broader adoption beyond footwear.
Beyond products, Brooks strengthened its global presence through partnerships and community-driven campaigns. Initiatives like “Let’s Run There” and collaborations with high-profile figures, including Cynthia Erivo, emphasized authenticity and connection within the running community. Event-based partnerships, such as its work with runDisney, also drove engagement and record sales during race weekends.
The brand further expanded into lifestyle markets through collaborations with STAPLE and appearances at Paris Fashion Week, helping more than double its lifestyle category year over year.
With strong financial results, continued product innovation, and growing cultural relevance, Brooks Running enters 2026 positioned for sustained global growth.
© 2026 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.