(BRK.A), (BRK.B)
Berkshire Hathaway’s Brooks Running has launched Future Run, a $10 million initiative aimed at helping young people discover the lifelong benefits of running and its community.
The program aims to reach 1 million young runners in the US over the next five years.
Inactivity among kids is rising, and schools are reducing or eliminating funding for physical education and activities. Screen usage among youth is up 50%, and more young people are reporting poor mental health.
The Future Run initiative seeks to help clear participation obstacles for young runners nationwide and particularly those in underrepresented communities.
The brand has partnered with Marathon Kids, which provides evidence-based physical activity programming to help kids adopt an active lifestyle and learn how being active can improve their entire well-being.
Through Future Run, Brooks will also invest in regional partners such as Angel City Elite in Los Angeles, Students Run Philly Style in Philadelphia, Kids of Steel in Pittsburgh, and We Run Houston in Houston. These organizations connect participants to running opportunities, coaching, and mentors in their own backyards.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.