(BRK.A), (BRK.B)
Berkshire Hathaway’s Jazwares and Pretty Ugly, LLC, owner of the beloved UGLYDOLL® brand, have announced a long-term strategic partnership to bring the iconic characters to a new generation of fans.
The partnership will see Jazwares design, manufacture, and distribute a new global collection inspired by UGLYDOLL’s original artwork and distinctive mix of humor, individuality, and charm. The lineup is expected to include plush, figures and accessories, collectible vinyls, role-play toys and costumes, construction sets, novelties, and more. The first products are slated to arrive at retailers worldwide in Fall 2027.
Since its launch in 2001, UGLYDOLL has grown from an independent designer plush brand into a global franchise known for celebrating imperfections, self-expression, and the idea that being different is something to embrace. Characters including Wage, Ox, Babo, Ice-Bat, Moxy, and Tray have become fan favorites among multiple generations.
“UGLYDOLL is one of those rare brands that has built a passionate, multigenerational fan community,” said Judd Karofsky, Chief Business Development Officer at Jazwares. He added that the partnership will honor the brand’s legacy while introducing its characters to a new generation.
Drew Matilsky, co-founder and managing partner of Pretty Ugly, said the brand has always focused on creating characters that fans can connect with personally. He noted that seeing longtime fans share UGLYDOLL with their children has made the brand’s legacy especially meaningful.
The collaboration expands Jazwares’ portfolio of globally recognized properties while giving UGLYDOLL a new platform across toys and collectibles. Drawing from the brand’s classic artwork, the upcoming collection aims to preserve the personality and spirit that have made UGLYDOLL a fan favorite for more than two decades.
©2026 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.