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Investors often seek to buy great companies at bargain prices, but Warren Buffett warns against being overly focused on price. He believes that it’s more important to recognize the quality of a business than to worry about paying slightly more than what seems ideal.

At the 1997 Berkshire Hathaway Annual Meeting, Buffett shared that his philosophy had evolved over time: “If you’re sure about a business being wonderful, it’s more important to be certain about the business than to be certain that the price isn’t five or ten percent too high.” He admitted that his earlier obsession with price led to missed opportunities, as he used to be so cautious that even a minor price increase caused hesitation. In hindsight, Buffett acknowledged that this approach was a mistake, emphasizing the importance of prioritizing the value of the business over small differences in price.

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© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.is no guarantee of future results.

Are some companies so outstanding that it’s worth paying any price for them? This question becomes particularly relevant when stock prices reach stratospheric heights.

In his 1997 Chairman’s Letter to Berkshire Hathaway’s shareholders, Warren Buffett highlighted Coca-Cola and Gillette as “The Inevitables.” He described these companies as ones that “will dominate their fields worldwide for an investment lifetime.” However, during that year’s annual meeting, Buffett clarified that even these “Inevitable” companies can be overpriced.

“You can pay too much, at least in the short run, for businesses like that,” Buffett said at the 1997 Berkshire Hathaway Annual Meeting. He emphasized that no matter how wonderful a business is, there’s always a risk of paying a price so high that it takes years for the business to catch up with the stock. Essentially, the stock can outpace the business itself.

Hear Buffett’s full explanation

See the complete Lessons From Warren Buffett series

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Throughout history, pivotal moments of insight have often emerged in the most unexpected of places. Just as the ancient Greek mathematician Archimedes famously exclaimed “Eureka!” upon his realization in a bath, so too did Warren Buffett find inspiration while soaking in his tub.

In the depths of the Great Recession in 2011, when investing in banks seemed perilous, Buffett made a bold move. His “Eureka moment” led him to invest $5 billion in Bank of America, a decision that raised eyebrows at the time but ultimately proved to be immensely profitable. Over the years, this investment brought Buffett over $22 billion in returns.

Yet, Buffett himself is quick to downplay the significance of the bathtub in his revelation. Speaking at the 2013 Berkshire Hathaway Annual Meeting, he attributed his moment of clarity not to the water around him, but to the vast reservoir of knowledge he had accumulated over decades. He recalled reading “Biography of a Bank” more than 50 years prior, a book chronicling the history of banking and the likes of A.P. Giannini, the founder of Bank of America. This foundational understanding of the industry, cultivated over half a century, laid the groundwork for his inspired investment.

In essence, both Archimedes and Buffett exemplify the power of preparation meeting opportunity. While the setting may differ, the common thread remains: a deep understanding of their respective fields paved the way for their moments of genius. Whether it’s a bathtub or a boardroom, the lesson endures—the path to enlightenment is often paved with knowledge and experience.

Hear Buffett’s full explanation

See the complete Lessons From Warren Buffett series

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.