Mouser Electronics Expands India Presence as APAC Revenues Grow

(BRK.A), (BRK.B)

Mouser Electronics is increasing its presence in India as it continues to have strong revenue growth in the Asia-Pacific region (APAC). The company also promoted Daphne Tien, who previously served as Director, Marketing & Business Development – APAC.

Mouser is a subsidiary of TTI Inc., which is owned by Berkshire Hathaway.

Mouser first entered the India market five years ago, establishing an office with seven employees. The company now has 34 employees and has opened new offices as it anticipates further staffing increases that will double that amount.

Growing APAC Sales

Mouser has had dramatic growth over the past five years in China, Japan, Korea, India, Australia and other APAC countries. Over that period, Mouser’s APAC revenue and customer base have tripled, and the company has received more than 30 significant recognition awards from leading publications and key manufacturers in APAC.

Recently, Mouser elevated Daphne Tien to Vice President of Marketing-APAC. Tien joined Mouser Electronics in 2011 to build an APAC marketing team from the ground up. She has acted as a prime local language spokesperson for Mouser in APAC to deliver the company’s brand value and differentiation in China, Japan, Korea, India, Australia and other APAC countries.

Tien began her career in Yageo Corporation, a global leading provider of passive components, where she was quickly promoted to Country Manager to run the sales and operations in their Hong Kong branch. In just one year, she turned losses into profits and increased revenue by 10 times the next year.

As Tien attained roles with increasing responsibilities, she developed Yageo’s business around the world, ultimately serving as the company’s Global Head of Distribution.

“I greatly appreciate the confidence Mouser and the markets have shown in me,” Tien said. “I know that with the fine team of professionals we have throughout Asia, we are going to achieve even greater successes.”

About Mouser Electronics

Mouser Electronics is an authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. features more than 4 million products online from more than 600 manufacturers.

The company become part of the Berkshire Hathaway family of companies when TTI was acquired in 2007.

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.