McLane Company Debuts “McLane EDGE” Digital Platform

(BRK.A), (BRK.B)

Berkshire Hathaway’s McLane Company, Inc., a leading supply chain services company providing grocery and foodservice solutions, has launched McLane EDGE, a digital platform that offers marketing and merchandising insights, the latest sales-building programs, services, promotions, category trends, and new products, plus valuable information to help retail businesses grow in a fast-paced, ever-changing environment.

The new digital platform combines McLane’s Strategic Merchandising Portal (SMP) and Strategic Merchandising Solutions Magazine (SMS) into one entity that is engaging and easy to navigate. The retailer can also order special offers and featured items directly from the McLane EDGE site.

McLane EDGE offers valuable, real-time information, such as:
• Featured items
• Special offers
• Category information
• Planograms
• Programs and services (Choice Chicken Program, Ready Pac Salads/Snacks, Fly Guys Pizza, etc.)
• News and Resources
• Videos and blogs (coming soon!)

McLane EDGE is a value add to current McLane customers. Current users of McLane’s Strategic Merchandising Portal (SMP) and Virtual Trade Show (VTS) can login to McLane EDGE with their existing credentials. New users can gain access to McLane EDGE by contacting their account manager or sales representative.

“McLane EDGE is now the place to turn for quick, up-to-the-minute information retailers need on marketing and merchandising, along with special offers that can be ordered right through the platform as well as news, planograms, and category info,” said Cassandra Matos, director of merchandising at McLane. “The digital age continues to revolutionize how strategic merchandising information is disseminated and acted on, and McLane is excited to be in the forefront.”

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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