(BRK.A), (BRK.B)
Brooks Running, a Berkshire Hathaway company, has added three professional athletes to its global athlete ambassador roster: NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld, and Premier League footballer Oscar Bobb.
Representing three of the world’s most popular sports, the athletes will partner with Brooks to highlight the essential role running plays in athletic performance and inspire runners to pursue what makes them feel most alive.
Although Kupp, Westbeld, and Bobb compete on different stages, they share a belief that running is fundamental to their success. Whether through training, recovery, or explosive moments during competition, running remains at the heart of their athletic performance.
“Cooper, Maddy and Oscar each bring an authentic connection to running through their sport,” said Melanie Allen, SVP and Chief Marketing Officer at Brooks. “They inspire us all to celebrate running as part of what makes us human.”
The partnerships will see the athletes featured in Brooks’ global storytelling and content campaigns, while also engaging with runners and contributing their personal perspectives to the brand’s products and initiatives over the coming year.
For Kupp, running is deeply connected to his career and recovery from injury. Westbeld sees running as central to both her basketball training and personal athletic identity, while Bobb describes it as a major part of his game and a natural fit with Brooks.
The new ambassadors are part of Brooks’ broader strategy to strengthen its presence across professional sports. In its Seattle hometown, the company has partnerships with the Seattle Kraken, Seattle Mariners, and Seattle Seahawks, while internationally it serves as Principal Partner and front-of-shirt sponsor of Cambridge United Football Club.
Brooks is also continuing to expand globally. The brand reported 14% growth in the first half of 2026, driven by international expansion and continued demand for its performance running footwear and apparel. Through partnerships with athletes and professional teams, Brooks aims to reinforce running’s role not only in sport, but also in culture and everyday life.
©2026 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.