Nebraska Furniture Mart

Grandscape to Get First Sony Digital Theater in Texas

(BRK.A), (BRK.B)

Sony Electronics Inc. has announced the expansion of its Sony Digital Cinema™ premium large-format (PLF) movie theater auditorium to its first location in Texas, at Galaxy Theatres in The Colony.

Sony Digital Cinema is a heightened experience for PLF theaters that features Sony’s industry-leading, dual-laser projection system, along with powerful sound and luxury reclining seats.

The contemporary cinema is planned to open in spring 2020 at Galaxy Theatres’ newest venue at Grandscape – a one-of-a-kind, mixed-use real estate development featuring shopping, dining and attractions.

Grandscape is developed by Nebraska Furniture Mart Inc., a Berkshire Hathaway company, and affiliates. The 85,000+ square-foot luxury dine-in theater, located in the Dallas/Fort Worth vicinity, will feature 15 screens and serve as the anchor of Grandscape’s entertainment district.

Building on the success of Sony’s first PLF auditorium at Galaxy Theatres’ Las Vegas location, Galaxy Grandscape will be the ultimate movie-going experience in Texas. To further enhance presentation quality and audience enjoyment, each of the theater’s 15 screens will incorporate Sony’s latest 4K laser digital cinema projectors, which combine clarity with brightness, color and contrast for the ultimate in picture quality. The immersive Sony Digital Cinema PLF space, which will also offer more than 250 stadium-style reclining seats and dynamic sound, will serve as the heart of the new theater and engage attendees by bringing movies to life in the manner they were meant to be seen.

“On the heels of our mutual success launching the world’s first Sony Digital Cinema PLF together, we are pleased to work with Galaxy Theatres to bring this exceptional and unforgettable experience to movie lovers in the Dallas/Fort Worth area,” said Theresa Alesso, pro division president, Sony Electronics. “The Sony Digital Cinema auditorium combines Sony’s stunning visual technologies with innovative theater design and powerful audio to create a unique and truly immersive sensory experience.”

“Galaxy Theatres’ Grandscape location is being thoughtfully designed and outfitted with the movie-goer in mind, from the décor and the food, to the state-of-the-art technology,” explained Rafe Cohen, president of Galaxy Theatres. “After collaborating on a Sony Digital Cinema auditorium in Las Vegas, we experienced the immense appetite for luxury entertainment experiences first-hand. Having our premier new theater as the lynchpin of Grandscape’s innovative lifestyle complex will enhance our exposure among an audience who already values a premium offering.”

© 2019 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.