Dairy Queen Targets Columbia, South Carolina for Expansion

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As part of a nationwide franchising initiative, American Dairy Queen is focused on expanding its regional footprint in Columbia, South Carolina.

The franchisor is looking for qualified, multi-unit capable franchisees who “have the ambition and skillset to succeed with a timeless company.”

Taking a proactive development approach, the brand has outlined immediate franchise opportunities with potential DQ Grill & Chill trade areas already identified.

“The Dairy Queen brand has been bringing joy to people worldwide for many years. Its reputation and staying power are what attracts dedicated franchise ownership groups and encourages them to add the DQ brand to their portfolios,” said Julie Davis, Director of Franchise Sales and Development U.S. “With immediate opportunities available, strong multi-unit operators have the chance to grow with a classic brand while being among the first to introduce DQ Grill & Chill® to the Columbia community.”

Maintaining its recipe for success throughout more than 75 years, the DQ system currently has more than 7,000 locations worldwide and is expanding nationwide with a focus on 10 additional growth markets in: Sacramento, Calif.; Baltimore, Md.; Orlando, Fla.; Milwaukee, Wis.; Tulsa, Okla.; Memphis, Tenn.; Albany, N.Y.; Fresno, Calif.; Charlotte, N.C.; and New Orleans, La.

After perfecting the DQ Grill & Chill design prototype and adding new executives to its franchise development leadership team, ADQ is launching incentive programs to attract motivated multi-unit operators who are eager to grow with a timeless brand and execute through the development process at an advanced pace. These programs include a timeline, multi-unit opening, year on year and a re-purpose incentive.

“We launched these incentives for elite franchisees with a fast-track mindset and our team is eager and ready to support them,” added Davis. “The Dairy Queen brand’s existing customer base in Columbia has been lucky enough to experience the sweet treats we have to offer. Now, we’re ready for them to be able to enjoy a full dining experience with made-to-order lunch and dinner options.”

The industry leading DQ Grill & Chill business model, includes site selection intelligence, seasoned business consultants and ongoing marketing support. It is designed to attract individuals and operating teams with a strong business acumen, proven ownership experience, an interest in multi-unit franchising and a net worth of at least $1,000,000.

DQ Grill & Chill® restaurants offer a full line of fresh, high-quality food and frozen treats to delight fans of all ages. Moving forward, ADQ is focused on building freestanding drive-thru restaurants. The investment for this model ranges from $1,091,025 to $1,849,625, which includes the initial $35,000 franchise fee but does not include the cost of land.

© 2019 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.