Berkshire Hathaway’s McLane Company, Inc., a leading supply chain services company providing grocery and foodservice solutions, and Koupon, the leading promotion solution in the convenience store industry, have partnered to create a seamless integration of Koupon’s digital promotion platform with McLane’s Consumer Loyalty Program application.
McLane is well known for its innovative technology solutions for c-stores, and Koupon provides c-store retailers and CPG brands with the easiest solution to connect with shoppers and grow sales. Together, their partnership will allow c-store operators to take advantage of hundreds of industry CPG coupon offers within McLane’s Consumer Loyalty Program application, reducing product costs for both the retailer and the consumer.
Within McLane’s enhanced Consumer Loyalty Program application, consumers can access digital promotions powered by Koupon’s technology and redeem them at checkout.
There are a number of benefits to McLane and Koupon’s integrated solution, including:
• It is completely free to retailers who use McLane’s Consumer Loyalty Program.
• Consumers can search for and easily redeem coupons pertaining to their purchases at checkout.
• Consumers can receive and redeem store loyalty points based on their purchases, leading to additional offers and benefits.
• As new coupons are added, consumers can take advantage of them in real time.
• Integrated security identifies or limits age-restricted content.
“We are delighted to work with Koupon, who has distinguished itself as the industry leader in this space,” says Deon Johnson, vice president of development at McLane. “By working together, we created a solution that truly benefits both retailers and consumers.”
“This partnership is a significant milestone for the convenience store industry,” notes Brad Van Otterloo, CEO of Koupon. “Integrating Koupon’s digital promotion technology with McLane’s leading Consumer Loyalty Program will benefit the industry as a whole.”
© 2020 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.