Lubrizol’s New Foresee Lab Anticipates Future Beauty Trends

(BRK.A), (BRK.B)

Lubrizol Life Science – Beauty (LLS Beauty) has created Foresee Lab, a program which combines science, future thinking and consumer and market insights to give brands a clear picture of the future of beauty. This allows clients to anticipate and benefit from new developments while giving their customers what they desire as soon as they want it.

In partnership with LLS Consumer and Market Insights team, Foresee Lab collects key market and consumer insights locally and globally to identify growth opportunities. For example, an online product review analysis tool uses AI to identify millions of consumer reviews across different beauty segments while agile video analysis captures consumer behavior for quick feedback on ideas and concepts.

Finally, Foresee Lab connects these trends and consumer insights with the LLS Beauty portfolio of active and functional ingredients and expert formulation capabilities. The results are new market concepts and product line opportunities for clients, as well as new formulations that enhance performance, deliver esthetic benefits, and provide a superior sensory experience for consumers.

LLS Beauty clients don’t need not worry about the future of the industry. With Foresee Lab, they can make decisions today to shape the future of beauty that they envision.

© 2022 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Leave a Reply