Berkshire Hathaway’s Jazwares has secured the exclusive global rights to produce figures, dolls, playsets, vehicles, plush, Squishmallows, Halloween costumes, pet costumes and accessories, everyday dress-up, role play, musical instruments, and novelty items based on the animated series Mermicorno: Starfall for all distribution channels, including mass-market, e-commerce and direct-to-consumer platforms.
Thunderbird Brands, the consumer products arm of Thunderbird Entertainment Group Inc., announced the appointment of Jazwares as global master toy licensee for Mermicorno: Starfall.
The concept of Mermicorno: Starfall is drawn from tokidoki’s hit Mermicorno characters. The first Mermicorno debuted in 2015 and the Mermicorno character family launched worldwide with collectibles, apparel, accessories and more in 2016.
The initial Mermicorno: Starfall toy line is set to launch with a limited product assortment in spring 2025, followed by a larger rollout in fall 2025.
Warner Bros. Discovery has secured exclusive rights to the series in the U.S., now in production at Thunderbird’s Atomic Cartoons, which will debut on Max in early 2025.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.