Jazwares Announces Master Licensing Agreement With Paramount Global for Avatar: The Last Airbender

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Berkshire Hathaway’s Jazwares, known for the popular Squishmallows, has partnered with Paramount Global, a leading media and entertainment company, to release a new line of toys, costumes, and accessories based on some of Paramount’s most iconic franchises.

Under this multi-contract agreement, Jazwares will gain global master rights to produce a wide array of products, including figures, toy vehicles, dolls, plush items, and playsets for Nickelodeon’s Avatar: The Last Airbender.

Additionally, Jazwares will hold the North American rights to create costumes and accessories for not only Avatar but also other popular Paramount properties such as Dora, SpongeBob SquarePants, Star Trek, and Yellowstone.

The new product lines are expected to hit retail shelves in 2025.

“Joining forces with Paramount combines the world’s most beloved entertainment franchises with Jazwares’ unparalleled ability to authentically translate IP across toys and costumes like nobody else in the industry,” said Judd Karofsky, Executive Vice President of Jazwares. “This is an amazing collaboration for Jazwares – to expand our portfolio with some of pop culture’s most iconic stories and characters into products we know fans are going to love.”

Lourdes Arocho, Senior Vice President of Consumer Products & Experiences at Paramount, added, “Jazwares has a proven track record of taking culture-defining brands like Avatar: The Last Airbender and other Paramount franchises and creating outstanding products for consumers to connect with. We are eager to get these product lines of toys and costumes into the hands of fans everywhere.”

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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