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Warren Buffett may love Coca-Cola (he’s 1/4 Coke by his own admission), but Berkshire Hathaway’s Dairy Queen is no longer a lover of carbonated beverages for their kids’ meals.
The franchisor has set a date of September for getting soda out of its children’s menu, which already offers a choice of a carbonated beverage, Arctic Rush slushy drink, or milk.
The move comes as quick-serve restaurants are under increasing pressure to reduce the fat and sugar content of menu items marketed to children.
On the plus side (not the plus size), Dairy Queen already offers the choice of a banana or applesauce in place of French fries, and it already markets a Kids Live Well Menu that features a chicken wrap, a banana, and a bottle of water. The meal omits a frozen dessert.
An Industry-Wide Move Towards Healthier Eating For Children
The Kids Live Well program is an initiative of the Nation Restaurant Association, and is a voluntary industry program that now has over 42,000 participating restaurant locations committed to “providing families with a growing selection of healthful children’s menu choices when dining out.”
For more information, read a Mazor’sEdge special report on Dairy Queen.
© 2015 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.