Category: Jazwares

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Plush meets the pitch as the FIFA World Cup 2026 gets a softer, more collectible twist. Berkshire Hathaway’s Jazwares—the company behind the globally adored Squishmallows brand—has been announced as the official worldwide plush licensee for the tournament.

The exclusive collection will bring fans a lineup of competition-themed plush, including the much-anticipated official mascot, celebrating every goal and unforgettable moment of football’s biggest event. Hosted across 16 cities in North America from June 11 to July 19, 2026, the 39-day tournament will see Jazwares cheering alongside fans with plush designed for participating nations and their supporters.

The range will feature plush collectibles, wearables, and novelties inspired by the spirit and unity of the World Cup. Highlights include mascot plush for the host countries—Canada, Mexico, and the USA—and limited-edition items available exclusively at select events.

“The FIFA World Cup is more than a competition; it’s where the world comes together,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares. “To have our creations become part of that story is an incredible honor. This collection celebrates the passion, pride, and imagination that define the beautiful game.”

The official FIFA World Cup 2026 Jazwares collection will debut in June 2026, available online and at select retailers worldwide—offering fans timeless keepsakes from football’s greatest stage.

© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Squishmallows™ fans, get ready for the ultimate bedtime upgrade. Jazwares, a Berkshire Hathaway company and the force behind the globally adored Squishmallows brand, is launching the SquishPillow by Original Squishmallows—a new line of ultra-soft sleeping pillows designed to bring signature squishiness to your nightly routine.

Launching exclusively at Target stores and on Target.com starting June 22, the SquishPillow combines Squishmallows’ signature marshmallow-like fill with a luxurious, velvety-soft pillowcase (included with each purchase). Available in standard ($29.99) and king-size ($39.99, online only), the pillows come in a firm option at launch, with a medium version arriving this fall.

Driven by fan demand—many already use Squishmallows as makeshift pillows—Jazwares saw an opportunity to transform the sleep space. “The SquishPillow is the ultimate blend of comfort, functionality, and squishiness,” said Laura Zebersky, President and Chief Commercial Officer at Jazwares. “It’s perfect for home, dorms, or travel, and we’re thrilled to bring this to market just in time for back-to-school.”

Sleep expert Dr. Rebecca Robbins supports the move, noting that “a great pillow is essential for a great night’s rest,” which in turn benefits everything from mood to heart health.

Fans can also customize their sleep setup with six Squishmallows-themed pillowcases (sold separately from $9.99), featuring bold colors and popular characters—with more styles arriving later this year.

Sleep, snuggle, and squish your way to dreamland—SquishPillow has arrived.

© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Berkshire Hathaway’s Jazwares, a leading toy company, has announced a multi-year global licensing agreement to produce an extensive range of toys, costumes, and accessories inspired by the beloved children’s franchise Yo Gabba Gabba!. The agreement was signed with franchise owner Gabbacadabra LLC—co-owned by Yo Gabba Gabba, LLC and WildBrain—and facilitated by Golden Sombrero Licensing.

Under this deal, Jazwares will hold the global master toy rights for Yo Gabba Gabba!, including figures, plush toys, playsets, musical instruments, and Squishmallows, as well as a new line of pet toys and accessories. Additionally, Jazwares will manage North American costume rights for all ages, covering seasonal and dress-up costumes. The new Yo Gabba Gabba! product line is set to launch in 2025.

First premiering in 2007, Yo Gabba Gabba!—created by Christian Jacobs and Scott Schultz—has captivated generations with its mix of music, colorful characters, and animation. Its latest series, Yo Gabba GabbaLand!, debuted in August 2024 on Apple TV+, introducing a fresh world of fun and adventure.

“Yo Gabba Gabba! has inspired millions of kids worldwide, and we’re honored to be part of its next chapter,” said Sam Ferguson, Senior VP of Global Licensing at Jazwares. Co-creator Christian Jacobs added, “Jazwares is an innovative leader, and we couldn’t think of a better partner to bring our characters into kids’ hands.”

With this major partnership, fans can look forward to playing at home with Yo Gabba Gabba! favorites like Muno, Brobee, Foofa, Toodee, and Plex once again.

© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Jazwares, a global toy powerhouse under Berkshire Hathaway, has launched BLDR, an exciting new construction toy brand set to hit retailers this month. Designed for kids aged 8+ and collectors, BLDR offers immersive playsets and highly articulated buildable action figures inspired by some of the world’s most beloved franchises.

The debut lineup includes playsets and minifigures from Squishmallows, Hello Kitty and Friends®, and Adopt Me!, alongside anime-inspired buildable figures from Chainsaw Man and JUJUTSU KAISEN, streaming on Crunchyroll.

Key features include:

Squishmallows playsets with SquishBrik for a squeezable belly experience.

Hello Kitty and Friends® sets with double-sided play for enhanced storytelling.

Crunchyroll figures utilizing QuikBrik design for a stronger, fully customizable 9” build.

Adopt Me! playsets featuring articulated pets, strollers, and themed locations.

“BLDR was born from the opportunity to bring iconic brands into the construction space in a fresh, innovative way,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “From Hello Kitty’s café to fully articulated anime figures, we’re thrilled to bring these beloved properties to life like never before.”

With its unique design elements and expansive play possibilities, BLDR is poised to redefine the construction toy category for fans of all ages.

© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Squishmallows fans can now slip into the world’s most iconic 13-hole footwear! Berkshire Hathaway’s Jazwares, one of the world’s leading toy companies, and Crocs, a global leader in innovative casual footwear, are partnering to bring everyone’s favorite ultra-soft plush, Squishmallows, a full line of unique Crocs™ shoes and Jibbitz™ charms. Combining Squishmallows colorful personality with cute and comfy styling, the collection features three vibrant designs available now at your favorite Crocs retailer and online on Crocs.com.

This new collaboration with Crocs is such an exciting way for fans to step into style and show off their love of Squishmallows at the same time. This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing, Jazwares.

Matias Infante, Crocs’ Vice President of Global Marketing, added, “This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom. Like Crocs, Squishmallows has become a beloved staple for those seeking style and comfort. We can’t wait for our fans to experience the ultimate in cozy comfort with this exciting new collection.”

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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In 2024, Berkshire Hathaway’s Jazwares, a leading global toy company, has emerged as a standout performer within Berkshire’s consumer products group. Jazwares reported a remarkable 20.3% revenue increase in the first half of the year. Acquired through Berkshire’s October 2022 takeover of Alleghany Corp., Jazwares is the creative powerhouse behind Squishmallows, the world’s number one toy.

The consumer products group encompasses a diverse range of businesses, including recreational vehicles (Forest River), apparel and footwear (Fruit of the Loom, Garan, Fechheimer, H.H. Brown Shoe Group, and Brooks Sports), high-performance batteries (Duracell), custom picture framing (Larson-Juhl), and jewelry (Richline).

The group’s revenues grew by $137 million (3.9%) in the second quarter and $278 million (4.0%) in the first six months of 2024 compared to the same periods in 2023. This growth was driven primarily by higher revenues from Forest River, Jazwares, and Brooks Sports.

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Berkshire Hathaway’s Jazwares, a leading global toy company and renowned game studio, has partnered with Sony Pictures Consumer Products to launch the official Cobra Kai: Karate Legends gaming experience on Roblox.

Timed to coincide with the season six release of Cobra Kai on Netflix this summer, Cobra Kai: Karate Legends on Roblox allows players to build and level up their own dojo, training to become the best karate sensei. Players can explore a vast open map set in Cobra Kai’s San Fernando Valley, complete missions to recruit characters from the show, learn epic karate moves, and challenge others in tournaments. The game aims to capture the thrilling action and martial arts of the series.

Judd Karofsky, Executive Vice President at Jazwares, expressed excitement about the project, stating, “Jazwares Game Studio has a proven track record of bringing some of the world’s biggest entertainment franchises to life on Roblox, and we’re thrilled Cobra Kai: Karate Legends is joining the ranks. We’re huge Cobra Kai fans and have focused on creating an authentic experience that captures the heart-pounding action of the series.”

Cobra Kai: Karate Legends, developed by Jazwares Game Studio, will also offer players the chance to purchase virtual merchandise to customize their Roblox avatars. For added excitement, the Cobra Kai Johnny Lawrence figure, available for a limited time at Target stores, includes a virtual code for an exclusive in-game item.

Stacey Kerr, SVP of Worldwide Licensing at Sony Pictures Entertainment, remarked, “We’re looking forward to working with Jazwares Game Studio to bring the Cobra Kai universe to a new generation of fans. This collaboration helps us deliver an immersive gaming experience that will excite fans for the upcoming season.”

All six seasons of Cobra Kai are now streaming on Netflix, with the sixth and final season having premiered on July 18.

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.