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BYD Enters Australian Passenger Vehicle Market With ATTO 3

(BRK.A), (BRK.B)

BYD Yuan Plus, dubbed the ATTO 3 in Australia, the first A-class SUV built upon BYD’s e-platform 3.0, was jointly launched in China and Australia and began pre-sales in Australia.

Two models of ATTO 3 would enter the Australian market with the official guide prices ranging from 44,990 to 47,990 AUD (approximately $32,350 to $34,500).

In the Australian market, Yuan Plus is named ATTO 3. ATTO is inspired by the Attosecond, the smallest time scale unit in physics, which means ATTO 3 is speedy, energetic, and dynamic.

ATTO 3 is the first SUV built on BYD’s e-platform 3.0, specially designed for high-performance electric vehicles with four significant advantages: intelligence, efficiency, safety, and aesthetics.

The e-platform 3.0 improves EV safety and battery performance as well as optimizes the driving experience. It creates a new generation of smart electric vehicles that are more efficient and safer. Concurrently, ATTO 3 is also specially configured with the BYD auto applications for the Australian market.

Embodying BYD’s new design language, ATTO 3 is the first SUV featuring the sporty-themed interior designed by BYD Global Interior Design Director, Michele Jauch-Paganetti, exhibiting the senses of passion and energy for the customers.

BYD’s revolutionary Blade Battery technology comes as a standard in ATTO 3, offering drivers industry-leading safety levels as well as an extended single-charge range capability. Launched by BYD in 2020, Blade Battery is the only battery that successfully passes the nail penetration test, the most rigorous way to test the thermal runaway of batteries. Also, the space utilization of the Blade Battery pack increases by over 50%, compared with that of conventional lithium iron phosphate block batteries, resulting in significant improvements in energy efficiency and range.

Wang Chuanfu, Chairman and President of BYD Company Limited, said, “2022 will see the accelerated evolution of new energy vehicles and a new start for BYD’s development in the Australian market. This year, BYD will introduce several new energy passenger vehicles to the Australian market.”

BYD and Berkshire Hathaway

In 2008, Berkshire Hathaway bet on BYD’s potential, purchasing 225 million shares for $232 million. It’s an investment that has paid off handsomely. Berkshire’s original investment of $232 million had grown in value to $7.69 billion as of December 31, 2021.

© 2022 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway and BYD, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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