Berkshire Hathaway-Backed BYD Enters Greek Market

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BYD, the Chinese automaker backed by Berkshire Hathaway, has officially entered the Greek market, marking another significant step in its European expansion. Partnering with the Sfakianakis Group, BYD unveiled its lineup of electric vehicles at a ceremony held at the Zappeion Megaron in Athens on March 20th, 2024.

Known for its expertise in power battery development and commitment to environmentally friendly technologies, BYD is introducing a range of innovative eco-friendly cars to Greece. The launch event showcased the BYD ATTO 3 (C-SUV) and the BYD SEAL (D-Sedan), with plans to introduce the BYD DOLPHIN (C-Hatchback) and the BYD SEAL U (D-SUV) in both pure-electric (BEV) and Plug-In Hybrid (PHEV) variants.

Sfakianakis Group, BYD’s partner in Greece, is dedicated to providing exceptional customer service. Two BYD stores will open in Athens, offering premium retail experiences, test drives, and direct ordering options. The Group is also expanding its network of Retail Partners and Authorized Repairers throughout Greece to ensure top-quality sales and after-sales services.

Speaking at the event, Michael Shu, Managing Director of BYD Europe, emphasized the company’s commitment to making electric mobility accessible to more consumers. The partnership with Sfakianakis Group represents BYD Europe’s first national launch of 2024, highlighting the importance of the Greek market in BYD’s global strategy.

The two models launched in Greece, the BYD ATTO 3 and the BYD SEAL, embody BYD’s vision for sustainable transportation. The ATTO 3 offers spaciousness and dynamic performance in a C-segment SUV, while the SEAL combines premium style with high-tech intelligent features in a D-segment sedan.

With competitive starting prices of €37,990 for the ATTO 3 and €45,990 for the SEAL, BYD aims to attract Greek consumers seeking environmentally friendly and technologically advanced vehicles. The company’s entry into the Greek market signifies its ongoing commitment to innovation and sustainability in the automotive industry.

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway and BYD, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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