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Lubrizol

Lubrizol Invests in AI and Co-Innovation for Market Agility

(BRK.A), (BRK.B)

Berkshire Hathaway’s Lubrizol Corporation is ramping up its innovation efforts, leveraging advanced technologies and a dynamic development model to bring solutions to market faster. In 2024, the company invested in data and decision science tools, artificial intelligence (AI), and machine learning (ML) to enhance its speed-to-market capabilities and data-driven insights.

“The biggest shift for Lubrizol is we are now moving faster than ever before,” said Abhishek Shrivastava, VP of Innovation & Decision Science. “We have adopted an agile innovation model—start small, learn fast, fail early, scale quickly. We are not just providing chemistry or products; we are enabling solutions to significant world problems.”

Looking ahead to 2025, Lubrizol plans to launch a strategic external innovation program to foster co-innovation with partners, exploring new solutions for both emerging and existing markets. The company will also expand its labs and R&D capabilities, aiming to unlock even greater opportunities for its customers.

© 2024 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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