(BRK.A), (BRK.B)
Despite some analysts questioning whether Berkshire Hathaway’s 2016 purchase of Duracell from Proctor and Gamble makes long term sense, domestic battery sales look to continue to be a growth area.
Sales of household batteries will reach $4,750 million by the year 2020, up from $4,125 million in 2015, according to Research and Markets’ new report, “Household Batteries: Consumer Market Trends in the U.S.”
According to the report, the compound annual growth rate for the period is projected to be 2.9%.
Three manufacturers dominate the U.S. market for household batteries: Berkshire Hathaway’s Duracell brand; Energizer, maker of both Energizer and Eveready batteries; and Spectrum Brands, which makes Rayovac.
Away-From-Home Market Also Has Growth Potential
For Duracell, the away-from-home battery market also has growth potential. It not only grew 2% from 2012 to 2014, but Duracell’s share of that market grew as well.
© 2016 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.