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Lubrizol

Lubrizol’s New Foresee Lab Anticipates Future Beauty Trends

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Lubrizol Life Science – Beauty (LLS Beauty) has created Foresee Lab, a program which combines science, future thinking and consumer and market insights to give brands a clear picture of the future of beauty. This allows clients to anticipate and benefit from new developments while giving their customers what they desire as soon as they want it.

In partnership with LLS Consumer and Market Insights team, Foresee Lab collects key market and consumer insights locally and globally to identify growth opportunities. For example, an online product review analysis tool uses AI to identify millions of consumer reviews across different beauty segments while agile video analysis captures consumer behavior for quick feedback on ideas and concepts.

Finally, Foresee Lab connects these trends and consumer insights with the LLS Beauty portfolio of active and functional ingredients and expert formulation capabilities. The results are new market concepts and product line opportunities for clients, as well as new formulations that enhance performance, deliver esthetic benefits, and provide a superior sensory experience for consumers.

LLS Beauty clients don’t need not worry about the future of the industry. With Foresee Lab, they can make decisions today to shape the future of beauty that they envision.

© 2022 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lubrizol

Lubrizol to Build Additive R&D Center in Shanghai

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Berkshire Hathaway’s The Lubrizol Corporation has signed an investment intention agreement with Songjiang District People’s government, which outlined Lubrizol’s commitment to increasing investment, including setting up an R&D center and further enhancing its capabilities to drive continuous growth in China market.

On July 28, the Shanghai municipal government held a group signing ceremony for foreign investment projects in Shanghai. Lubrizol was invited to participate and signed the investment intention agreement.

As part of its commitment, Lubrizol will invest in the construction of a new “Lubrizol lubricant additive R&D center” in Songjiang, Shanghai. As an important part of Lubrizol’s global R&D network, the Shanghai R&D center will be responsible for research, design and testing of additive solutions for the Chinese transportation market, including fuel vehicles, hybrid vehicles and new energy vehicles, providing customers with reliable solutions that help the world Move Cleaner by extending product life, reducing emissions and reducing environmental impact.

Dong Jian-Wei, vice president of Lubrizol Additives in Asia Pacific, who attended the signing ceremony, said, “China continues to be an important growth region for the transportation industry, and we look forward to advancing this growth through a local R&D and innovation center to support local needs.”

He added: “Under the guidance of China’s ‘2030.2060’ dual carbon goal, many industries, including the automotive industry, are facing increasing demands for more sustainable solutions. We believe that this R&D center close to the local market will strategically improve our core technical capabilities locally, accelerate the implementation of the overall R&D strategy and objectives of the business, and support our customers.”

Since entering the Chinese market, Lubrizol has established production bases, R&D and technical service centers in Zhuhai, Guangdong and Songjiang, Shanghai to provide customers with valuable technical solutions and promote the rapid development of the company’s business in China.

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Appointments Lubrizol

Breaking News: Chris Brown Replaces Eric Schur as Lubrizol’s CEO

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There is a major leadership change at Berkshire Hathaway’s Lubrizol. Chris Brown has replaced Eric Schnur as CEO, and now has the title of President and Chief Executive Officer.

Schnur had served as chairman, president and chief executive since 2017.

As of this writing, Lubrizol has not issued a statement about the change in leadership, but has removed Schnur’s bio and his “Message from Lubrizol’s CEO” page from its website.

Lubrizol has been snakebit with fires recently, with a major fire destroying a Lubrizol plant in Rouen, France in September 2019, and its Chemtool plant in Rockton, Illinois, was gutted in a blaze on Jun 14, 2021.

The Chemtool fire has been determined to have been caused by a leak of mineral oil from piping in the area of work being performed by an employee of an outside contractor working on an insulation replacement project.

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway and BYD, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lubrizol

Lubrizol Partners With Prince Pipes and Fittings Ltd. for Manufacturing and Sale of CPVC Material & Piping Solutions in India

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Berkshire Hathaway’s Lubrizol Advanced Materials, Inc., inventors and the largest manufacturers of CPVC compound worldwide, and Prince Pipes and Fittings Ltd., have signed a definitive agreement of Corzan® CPVC Processor for the manufacturing and sale of Corzan® CPVC Material and Piping solutions in India. With this collaboration, Lubrizol will broaden its product offerings in the Indian industrial piping sector and will strengthen the position of Prince Pipes and Fittings Ltd in the industrial piping systems in India.

Corzan® CPVC will be available across India through Prince Pipes and Fittings Ltd. starting September 2021.

Lubrizol is a pioneer in CPVC piping technology and its Corzan® CPVC has a long history of withstanding high pressures and corrosive chemicals. Corzan® CPVC is known for its reliability, consistency, efficiency, and productivity without disruptions.

It is mainly used for transporting chemicals, industrial water treatment, mineral processing, and oil & gas applications. Corzan® CPVC is recyclable and is used again as an additive in other vinyl compounds in line with Lubrizol’s sustainability goals of Move Cleaner, Create Smarter, Live Better.

Commenting on the collaboration Mr. Nihar Chheda, VP, Prince Pipes and Fittings Limited, said, “We are delighted to associate with Lubrizol once again. Prince Pipes is not about creating products that are different but providing solutions that make a difference. We have driven change in the industry by replacing conventional products, with high-performance user-friendly solutions. The Indian Industrial piping market has huge potential of ~INR. 160 billion. This is today dominated by the conventional MSRL pipes and low adoption of CPVC, which is majorly used only for domestic applications. Whereas globally, Corzan® CPVC pipes are well accepted for Industrial applications. This association strengthens Prince Pipes’ portfolio of existing range of industrial solutions. Prince OneFit with Corzan® CPVC Technology will solve corrosion issues while decreasing the downtime enabling continuous production. This reflects our strong intent to continue to drive high-impact change for higher value creation.”

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lubrizol

Lubrizol’s Advanced Polymer Technology Provides Extended Life and Performance to Lithium-Ion Batteries

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Berkshire Hathaway’s Lubrizol Corporation has announced new Electro-Rite Polymer Technology for lithium-ion battery-cell construction to deliver new performance capabilities.

As global demands for energy storage continue to expand, lithium-ion battery systems must evolve. With a commitment to its new Electro-Rite Polymer Technology, Lubrizol is dedicated to innovating advanced binder and dispersant technologies for anode, cathode and separator components to improve energy density and extend battery life.

The technology includes polymers designed to improve performance of electrodes, separators, and electrolyte components. Specifically, Electro-Rite polymer technology can help enhance binder slurry formulation, aid in the formulation of advanced anodes and separators, and deliver new primer capabilities.

The company’s Electro-Rite® Technologies for Batteries are advanced material solutions for inside the battery, designed to improve performance of electrodes, separators, and electrolyte components. The Electro-Rite portfolio includes unique binder materials for anodes and separators for improving cell performance. The portfolio also includes dispersants and rheology modifiers that enhance dispersion, viscosity, flow properties and suspension of carbon, graphite, silicon, silicon oxide and ceramic active materials in aqueous slurries for optimal coating applications.

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lubrizol

Lubrizol Suffers Catastrophic Fire Forcing Evacuation in Illinois Town

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Berkshire Hathaway’s Lubrizol Corporation has suffered a catastrophic fire at its Chemtool plant in Rockton. Illinois. The fire has multiple area fire departments battling the blaze, which was first called in around 7:00am. One firefighter has reportedly been injured.

The fire has forced the mandatory evacuation of everyone within a one-mile area of the plant, and people took shelter in the Roscoe Middle School.

“At approximately 7 a.m. today, local emergency personnel responded to a fire at the Lubrizol Corporation’s Chemtool Facility in Rockton, Ill. We have confirmed all on site are safe and accounted for. Our concern right now is for the safety of all our employees and the surrounding community. As a precaution, authorities have evacuated residents in a one-mile radius of the site. We do not yet know what caused this incident, but we will be working with local authorities and with our own risk management team to determine what happened and identify any corrective actions. We will share more details as they are known. We are grateful to our employees, first responders and safety forces responding to this incident,” Alicia Gauer, Senior Director, Global Communications for the Lubrizol Corporation said.

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lubrizol

Lubrizol Awarded $1 Million DOE Grant to Advance Fuel Cell Durability

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The U.S. Department of Energy’s Hydrogen and Fuel Cell Technologies Office (HFTO) within the Office of Energy Efficiency and Renewable Energy (EERE) recently awarded The Lubrizol Corporation $1 million to develop enhanced membranes for heavy-duty fuel cell applications.

The award will be used by the Lubrizol Corporate Ventures team as they advance work focused on improving the durability of Proton-Exchange Membrane (PEM) Fuel Cells through enhanced membrane oxidation performance.

The real-world application of the grant will not only contribute to reduced emissions but add more than 25% to the fuel cell lifespan and hours of usable runtime. This development will also enable the advanced adoption of this technology and promises a lower cost of lifetime ownership for several different applications where PEM fuel cells will be used, including commercial vehicles, material handling equipment, final mile delivery fleets and backup power generation.

This work leverages Lubrizol’s chemical and synthesis expertise and process development capabilities to address the issue of oxidative degradation prevalent in PEM fuel cell membranes.

Advances resulting from this project will enable greater marketplace commercialization of fuel cells for highway applications and beyond. “As a company, Lubrizol is focused on the opportunity to leverage our existing technologies and introduce new capabilities that will address challenges in emerging markets and adjacent fields,” said Deb Langer, Senior Vice President, Lubrizol Corporate Ventures. “This grant will leverage foundational Lubrizol technologies and market knowledge in unique and valuable ways. More durable fuel cell technology will be a substantial step forward in how the world Moves Cleaner.”

This project will rely on Lubrizol’s track record of leveraging existing technology in new ways and ability to commercialize new solutions at scale.

As part of the grant proposal, the Lubrizol Corporate Ventures team focused on new energy solutions will collaborate with the National Renewable Energy Laboratory (NREL) to conduct validation testing of the enhanced membrane technologies. This award is part of the approximately $64 million in DOE funding for projects that will support EERE’s H2@Scale vision for clean and affordable hydrogen production, storage, distribution and use across the economy.

Over the course of the next year, the Lubrizol team will continue its work to study, enhance and test new membrane technology. Matt Joyce, Vice President, Commercial, Corporate Ventures added, “Industry engagement and understanding the biggest challenges facing stakeholders today have driven this work. Our team has considered solutions to the complex needs in the market and have applied our technology and application science to solve these issues. We look forward to progressing this work with NREL to deliver a meaningful solution to an emerging market and continuing to engage industry stakeholders who can benefit from this technology advancement.”

The Lubrizol work will support the next round of H2@Scale research, development and demonstration activities. This is one of several areas the Lubrizol Corporate Ventures team is advancing relative to fuel cell technologies and new energy solutions. The Ventures team includes Lubrizol innovators working in partnership with inventors, start-ups, strategic minds and organizations to build new business opportunities that leverage the company strengths and enable sizable growth in new areas.

The Lubrizol Corporate Ventures team works to address unmet needs across these markets, including new energy solutions, with a market-driven approach utilizing our extensive resources and expertise to develop, test, commercialize, and scale new business opportunities and deliver sustainable growth.

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Appointments Lubrizol

Lubrizol Appoints Its First Chief Diversity Officer

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As part of its ongoing commitment to diversity and inclusion as a key enabler of business success, Berkshire Hathaway’s Lubrizol has appointed Cheree Aspelin as the company’s first Chief Diversity Officer. In this role, Aspelin will continue to advance the company’s organizational capability by further embedding diversity and inclusion (D&I) across Lubrizol’s workforce, culture, systems and processes.

Aspelin also will hold HR leadership responsibilities for culture, talent management, talent development and organization design and effectiveness.

Aspelin has been a tireless advocate for culture, diversity and inclusion throughout her career, most recently serving as senior director for Lubrizol’s culture and inclusion efforts. Her successful 25-year career has focused on culture, talent development, training, and change management roles, including leadership roles with BP and JP Morgan Chase.

The addition of Chief Diversity Officer is a significant step in Lubrizol’s on-going D&I journey. For years, the company has embraced policies and programs that recognize and nurture a diverse and inclusive workforce, including training related to bias and inclusion and a strong network of Employee Resource Groups. Forbes named the company as one of America’s Best Employers for Diversity in both 2019 and 2020.

The company believes additional improvements will lead to even greater innovation and success. The company’s D&I approach rests on three pillars:

• Owned by the Organization – All Lubrizol employees have a shared accountability to drive toward a more inclusive work environment. The company’s global D&I Council, Inclusion Advocates and Employee Resource Groups provide examples of shared ownership to raise awareness and offer opportunities for greater connection.

• Measured to Track Success – Many years of experience have taught us that we must have meaningful measurements to track success if we are to realize sustainable organizational improvement. The company adopted gender-based goals in 2019, committing to increase the percentage of women in senior leadership roles. In 2020, the company expanded its diversity and inclusion goals to address two additional areas of impact: increasing the representation of Black employees and Black senior-level leaders within the U.S. and expanding the geographic diversity of senior-level leaders across the company.

• Embedded into Systems and Processes – To be successful in these goals, diversity and inclusion are being further embedded into company systems and processes. The company has been updating and improving HR processes, including new ways of working related to internal job posting, candidate assessments and increased workplace flexibility options with the intention of attracting, retaining and promoting the best talent to help us achieve our business goals.

The company also has re-engineered its university scholarship and recruiting programs to ensure it is reaching more students traditionally underrepresented in the industry and is enabling hiring and promotion practices that help reduce bias and evaluate candidates in a consistent, objective and transparent manner.

“We are committed to building on the strength of our culture to ensure a truly inclusive environment where talented people can be their absolute best,” said Eric Schnur, Lubrizol Chairman, President and CEO. “An environment where different experiences, perspectives and ideas are not only welcomed, but celebrated. We are building a more capable company as a result, and Cheree’s appointment to Chief Diversity Officer furthers our commitment and will meaningfully advance our progress.”

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lubrizol

Lubrizol Expands Its Portfolio of Sustainable Ingredients Through Partnership With Advonex

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Lubrizol Life Science – Beauty (LLS Beauty) is partnering with Canadian firm Advonex International Corp. to develop renewable ingredients for the beauty and personal care market.

Advonex, which is based in Kingston, Ontario, produces plant-based hydrocarbons through patented processes. These innovative hydrocarbons replace petroleum-based ingredients such as silicone, petrolatum and mineral oil with environmentally favorable components. The hydrocarbons also replicate the sensory experience silicone provides in skin care, hair care and skin cleansing products.

“We’re proud to work with Advonex to further expand our growing portfolio of natural and sustainable ingredients,” said Doug Nalley, North America Business Director LLS Beauty and Home. “We expect this partnership to allow us to develop replacements for silicones in beauty products and help us fulfill our mission to help the world Live Better.”

“Working with LLS Beauty provides Advonex with the market expertise and global distribution that is needed to address the growing demand for alternatives to petroleum-based ingredients in the beauty and personal care market space,” said Chad Joshi, President & CEO of Advonex. “This agreement demonstrates LLS Beauty’s on-going commitment to sustainability and accelerates our ability to enter and serve the personal care market.”

The Advonex partnership is only the latest step in LLS Beauty’s commitment to sustainability. In recent years, Lubrizol has acquired Laboratoire Phenobio, an innovative supplier of naturally derived extracts and natural performance ingredients and formed global collaborations with CP Kelco and Corbion Biotech, Inc., market leaders in nature-based chemistry.

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lubrizol

Lubrizol Advanced Materials Gets Green Accreditation for TempRite Brand FlowGuard Plus CPVC Piping System

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Berkshire Hathaway’s Lubrizol Advanced Materials’ brand FlowGuard Plus CPVC Pipe has been evaluated by the GRIHA Council and listed as a green product in the GRIHA Green Catalogue under the innovation category.

FlowGuard Plus CPVC piping system is the first piping material that has been granted this enlistment in India.

Manish Jain, Sr. Manager – South Asia, said, “Creating innovative sustainable products is a core pillar of our organization and we are proud to announce that our FlowGuard Plus CPVC Pipe has received the green certification from GRIHA, thus making it the first CPVC enlisted brand in the GRIHA Green Product Catalogue and a preferred material in home building projects in India. This listing will benefit the home and building owners using our products to earn green points under the GRIHA rating scheme of green buildings.”

Lubrizol Advanced Materials’ TempRite’s success on the green certifications and enlistments are on account of years of R&D, Innovation in CPVC technology and transparency in communicating the environmental aspects of the products to the market through lifecycle assessments and detailed environmental product reports for FlowGuard.

© 2021 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.