(BRK.A), (BRK.B)
Berkshire Hathaway-owned McLane Company Inc., one of the nation’s largest distributors and a key partner to retail and restaurant brands, has announced the grand opening of its Innovation Kitchen at its headquarters in Temple, Texas.
“We are excited to unveil the McLane Innovation Kitchen, a space that embodies our dedication to innovation, collaboration, and a world-class customer experience,” said Vito Maurici, McLane’s customer experience officer.
The state-of-the-art Innovation Kitchen is designed as a full-scale replica of a convenience store, showcasing cutting-edge retail foodservice equipment and products. It allows customers to see how various products and equipment fit into different store layouts and planograms. The space also highlights McLane Fresh, Emerging Brands, and CVP private label brands, offering customers the chance to sample products and explore marketing materials.
Beyond its showcase function, the Innovation Kitchen serves as a hub for development and innovation. The McLane Fresh team will use the space to conceptualize and test new menu items, catering to evolving consumer trends and customer requests. Customers are invited to sample these new creations, ensuring McLane stays at the forefront of product innovation and collaboration.
“This facility showcases our commitment to setting new standards for excellence in the industry and underscores our role as a trusted partner in our customers’ success,” Maurici added. “Through this platform for product testing, creation, and display, we have the opportunity to engage with customers at every stage of their retail foodservice journey.”
© 2024 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.