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Jazwares, a global toy powerhouse under Berkshire Hathaway, has launched BLDR, an exciting new construction toy brand set to hit retailers this month. Designed for kids aged 8+ and collectors, BLDR offers immersive playsets and highly articulated buildable action figures inspired by some of the world’s most beloved franchises.
The debut lineup includes playsets and minifigures from Squishmallows, Hello Kitty and Friends®, and Adopt Me!, alongside anime-inspired buildable figures from Chainsaw Man and JUJUTSU KAISEN, streaming on Crunchyroll.
Key features include:
Squishmallows playsets with SquishBrik for a squeezable belly experience.
Hello Kitty and Friends® sets with double-sided play for enhanced storytelling.
Crunchyroll figures utilizing QuikBrik design for a stronger, fully customizable 9” build.
Adopt Me! playsets featuring articulated pets, strollers, and themed locations.
“BLDR was born from the opportunity to bring iconic brands into the construction space in a fresh, innovative way,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “From Hello Kitty’s café to fully articulated anime figures, we’re thrilled to bring these beloved properties to life like never before.”
With its unique design elements and expansive play possibilities, BLDR is poised to redefine the construction toy category for fans of all ages.
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.