(BRK.A), (BRK.B)
In a groundbreaking collaboration, Berkshire Hathaway’s auto insurance giant, GEICO, has joined forces with Netflix to launch a unique advertising campaign featuring the iconic GEICO Gecko alongside the animated star of Netflix’s latest hit, Leo.
The animated feature, Leo, recently made its debut on Netflix and swiftly ascended to the coveted #1 spot on the global top 10 list. Capitalizing on the film’s success, GEICO’s ad campaign integrates the beloved GEICO Gecko, offering advice and insights to the animated lizard sensation, Leo.
What sets this campaign apart is the active involvement of the GEICO Gecko in the production process. The charming green spokesperson was seen consulting on-set, providing guidance on a myriad of topics, ranging from delivering stellar performances in front of the camera to achieving the perfect lighting for the distinctive lizard scales to ensure they pop on screen.
This innovative collaboration was made possible through a strategic partnership between The Martin Agency’s newly established Martin Entertainment division and Netflix’s Marketing Partnerships team. The campaign also received crucial media support from GEICO’s designated media agency, IPG Mediabrands.
The fusion of GEICO’s marketing prowess with the entertainment expertise of The Martin Agency and Netflix’s creative team has resulted in a campaign that not only captures the spirit of Leo but also elevates the synergy between two iconic brands. As streaming platforms and advertisers continue to explore new avenues for engagement, this co-branded campaign sets a precedent for innovative and captivating collaborations in the ever-evolving landscape of entertainment and advertising.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.