(BRK.A), (BRK.B)
Berkshire Hathaway’s Lubrizol, a global leader in specialty chemicals, has announced the launch of new Foam Centers of Excellence (COE) in Seoul, Korea, and Shanghai, China. These facilities, located within the company’s thermoplastic polyurethane (TPU) innovation centers, mark a significant step in Lubrizol’s commitment to advancing innovation, sustainability, and collaboration in the global footwear market.
The Foam COEs bring together material science experts, cutting-edge processing technologies, and robust testing capabilities to accelerate the development of high-performance, sustainable foam solutions for athletic midsoles. By integrating supercritical fluid and autoclave foam processing equipment, Lubrizol can streamline design-to-commercialization timelines and deliver rapid, data-driven insights for product validation.
“Asia Pacific is one of the world’s most dynamic consumer markets,” said Jane Cai, Senior Business Director for Asia Pacific. “Our Foam COE combines global expertise with local insight to create industry-leading TPU foam solutions.”
Physical foaming technology is gaining traction for its performance benefits and environmental advantages. With a local-for-global strategy, Lubrizol aims to meet regional demands while contributing to global innovation. “These new capabilities illustrate our dedication to swift, localized support with a broad, international impact,” added Justin Park, Director of Global Footwear Marketing.
Beyond technical innovation, the COEs are designed to foster collaboration across the footwear value chain—supporting rapid prototyping, technical service, and efficient manufacturing. This initiative not only empowers processors and brands but also sets the stage for the next generation of sustainable footwear solutions.
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.