(BRK.A), (BRK.B)
Berkshire Hathaway’s Brooks Running posted its second straight all-time quarterly revenue record, with global sales up 19% year-over-year and double-digit growth across every region and channel. North America rose 13% on strong wholesale footwear demand, while Europe, the Middle East, and Africa surged 44% to their best quarter ever. Asia Pacific and Latin America climbed 55%, fueled by standout gains in China (+80%) and Korea (+218%).
Brooks outpaced industry growth in the U.S., securing three of the top six performance footwear styles at retail in Q2 and taking the No. 1 spot in Germany for adult performance running shoes priced €90 and above. CEO Dan Sheridan credited the brand’s “innovative product pipeline” and “authentic touchpoints with consumers” for sustaining momentum in a competitive market.
Product innovation was a key driver, with eight new footwear launches in Q2 contributing to 28% unit growth in fresh styles. The Glycerin super franchise led with a 27% global revenue jump, while Ghost Max sales soared 82%. In EMEA, core performance styles all saw double-digit gains, and in APLA, premium models — including a 150% lift in Hyperion sales — propelled growth.
A highlight of the quarter was Brooks’ debut of Disney-themed performance shoes through its new runDisney partnership. The Ghost Max 2 Mickey Mouse and Minnie Mouse editions sold out online within 12 hours, with restocks setting e-commerce revenue and conversion records.
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.