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Plush meets the pitch as the FIFA World Cup 2026 gets a softer, more collectible twist. Berkshire Hathaway’s Jazwares—the company behind the globally adored Squishmallows brand—has been announced as the official worldwide plush licensee for the tournament.
The exclusive collection will bring fans a lineup of competition-themed plush, including the much-anticipated official mascot, celebrating every goal and unforgettable moment of football’s biggest event. Hosted across 16 cities in North America from June 11 to July 19, 2026, the 39-day tournament will see Jazwares cheering alongside fans with plush designed for participating nations and their supporters.
The range will feature plush collectibles, wearables, and novelties inspired by the spirit and unity of the World Cup. Highlights include mascot plush for the host countries—Canada, Mexico, and the USA—and limited-edition items available exclusively at select events.
“The FIFA World Cup is more than a competition; it’s where the world comes together,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares. “To have our creations become part of that story is an incredible honor. This collection celebrates the passion, pride, and imagination that define the beautiful game.”
The official FIFA World Cup 2026 Jazwares collection will debut in June 2026, available online and at select retailers worldwide—offering fans timeless keepsakes from football’s greatest stage.
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.