Categories
Benjamin Moore

Benjamin Moore & the Alpha Workshops Create Handmade Designer Wallpaper

(BRK.A), (BRK.B)

Berkshire Hathaway’s Benjamin Moore, a leading paint, color and coatings brand, along with The Alpha Workshops, the nation’s only nonprofit organization providing decorative arts education and employment to adults and youth with disabilities and other vulnerabilities, has announced the launch of their bespoke wallpaper capsule collection.

After decades of close collaboration, the Benjamin Moore color specialists have partnered with The Alpha Workshops wallpaper artisans to create this special edition of 15 hand-painted wallpapers featuring Benjamin Moore premium paints including CENTURY®, Aura® and Studio Finishes®.

“The Alpha Workshops has always used Benjamin Moore as our preferred paint since we first introduced our signature wallpaper offerings in 2001,” said Ken Wampler, Founder and Executive Director of The Alpha Workshops. “This ultra-premium collection enhances our longstanding partnership and exudes the highest level of quality while coating walls in an artful, new way.”

The Benjamin Moore and The Alpha Workshops Capsule Collection contains five patterns realized in three lustrous colorways. In Kimono, paints take the form of a radiant graphic floral, imprinted atop a rich, matte background. In Newport, they form delicate grids, stamped on the paper in layers to create a geometric masterpiece. In Topography, they’re slathered onto a stamp and applied in thick, glossy layers for a marbleized effect. While in Spencer and Horizon, they’re brushed on in feather-light strokes to textured paper that has been folded like origami. For most of the patterns, it takes a full day to create a single roll.

“The Collection speaks to the basic color groups of primaries and neutrals, but all with a layer of glamour,” said Ellen O’Neill, Benjamin Moore Director of Strategic Design Intelligence. “Benjamin Moore premium products coupled with the care and precision by Alpha’s team, create captivating prints in a palette that can be easily mixed and matched.”

The Benjamin Moore and The Alpha Workshops Capsule Collection will be available to order at select Benjamin Moore retailers throughout North America and internationally, as well as from The Alpha Workshops website at alphaworkshops.org. All wallpapers are made-to-order and cost $125 per yard. For a truly custom-made paper, customers and designers can add a touch of their hand by choosing a color scheme that is all their own.

© 2019 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.