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Benjamin Moore, the iconic paint and coatings company owned by Berkshire Hathaway, has announced a multi-year partnership with Williams-Sonoma, Inc., the world’s largest digital-first and design-led home retailer. The collaboration spans across Williams-Sonoma’s portfolio brands: Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, and Rejuvenation.
This strategic alliance brings together Benjamin Moore’s renowned paint quality and color expertise with the elevated style of Williams-Sonoma’s home furnishings. Together, the brands will develop seasonal, curated color palettes designed to complement furniture and décor collections, enhance in-store experiences, and inspire customers to create cohesive, personalized spaces.
“Benjamin Moore is proud to partner with Williams-Sonoma, Inc. to bring exceptional design and unmatchable color to customers looking to elevate their spaces,” said Dan Calkins, Chairman and CEO of Benjamin Moore.
Laura Alber, President and CEO of Williams-Sonoma, Inc., added, “Partnering with Benjamin Moore enhances our collective customer experience. Their unmatched color expertise gives our customers new ways to bring their vision to life.”
The partnership will also feature branded digital and social content, showcasing the collaboration through expertly styled photography using Benjamin Moore paints. In-store design teams at the participating Williams-Sonoma brands will also be equipped with Benjamin Moore tools to offer personalized color consultations and design advice.
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.