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Lubrizol, a Berkshire Hathaway company, has partnered with Lore Cycle to develop custom 3D-printed cycling shoes that redefine comfort and performance. Using Lubrizol’s advanced thermoplastic polyurethane (TPU) materials and expertise in additive manufacturing through its Avid 3D Printing brand, the collaboration delivers footwear tailored to each rider’s unique foot shape.
The innovative process begins with a 3D scan of the customer’s foot, enabling the creation of personalized components that provide unmatched fit, support, and durability. Lubrizol TPU is used to craft lightweight and robust shoe uppers, ensuring durability without compromising on comfort or performance.
“This collaboration exemplifies how Lubrizol’s 3D printing technology disrupts traditional manufacturing processes, enabling onshoring and delivering unprecedented levels of personalization,” said Gert-Jan Nijhuis, General Manager of Lubrizol 3D Printing.
The Lore Two cycling shoe, Lore Cycle’s latest innovation, is a prime example of this groundbreaking technology. CEO Stephan Drake highlighted its unique features, such as a carbon shell that conforms to the sole, relieves pressure, and optimizes biomechanics.
This partnership showcases the potential of additive manufacturing to transform footwear design, blending cutting-edge technology with material science for truly customized performance gear.
© 2024 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.