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Berkshire Hathaway’s Jazwares, a leading toy company, has announced a multi-year global licensing agreement to produce an extensive range of toys, costumes, and accessories inspired by the beloved children’s franchise Yo Gabba Gabba!. The agreement was signed with franchise owner Gabbacadabra LLC—co-owned by Yo Gabba Gabba, LLC and WildBrain—and facilitated by Golden Sombrero Licensing.
Under this deal, Jazwares will hold the global master toy rights for Yo Gabba Gabba!, including figures, plush toys, playsets, musical instruments, and Squishmallows, as well as a new line of pet toys and accessories. Additionally, Jazwares will manage North American costume rights for all ages, covering seasonal and dress-up costumes. The new Yo Gabba Gabba! product line is set to launch in 2025.
First premiering in 2007, Yo Gabba Gabba!—created by Christian Jacobs and Scott Schultz—has captivated generations with its mix of music, colorful characters, and animation. Its latest series, Yo Gabba GabbaLand!, debuted in August 2024 on Apple TV+, introducing a fresh world of fun and adventure.
“Yo Gabba Gabba! has inspired millions of kids worldwide, and we’re honored to be part of its next chapter,” said Sam Ferguson, Senior VP of Global Licensing at Jazwares. Co-creator Christian Jacobs added, “Jazwares is an innovative leader, and we couldn’t think of a better partner to bring our characters into kids’ hands.”
With this major partnership, fans can look forward to playing at home with Yo Gabba Gabba! favorites like Muno, Brobee, Foofa, Toodee, and Plex once again.
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.