Conventional wisdom suggests investors should aim to buy low and sell high—ideally at a stock’s peak. But Warren Buffett takes a different view.
At the 1998 Berkshire Hathaway Annual Meeting, Buffett explained that he’s unbothered when stocks he’s sold go on to climb higher. In fact, he sees it as a positive sign.
“I would worry, frankly, if I sold a bunch of things right at the top,” he said. “That would indicate that I was practicing the bigger fool-type approach to investing, and I don’t think that can be practiced successfully over time.”
Instead, Buffett believes selling a stock that later rises even more is often a sign that you’ve invested in strong businesses—exactly what a long-term investor should aim to do.
Hear Buffett’s full explanation
See the complete Lessons From Warren Buffett series
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.