(BRK.A), (BRK.B)
Berkshire Hathaway–owned Lubrizol has outlined its 2025 progress, showcasing a strong pipeline of science-driven innovations and continued investment in local markets worldwide. The company emphasized its customer-first approach, combining advanced chemistry, digital innovation and sustainable processes to address complex global challenges while meeting regional needs.
“At Lubrizol, innovation starts with understanding what matters most to our customers and the end users they serve,” said Julie Edgar, Chief Technology Officer. “As partners to industry leaders, we leverage advanced chemistry, digital innovation and sustainable processes to help solve the world’s toughest challenges—all while responding to local market needs.”
Throughout the year, Lubrizol introduced a range of new solutions across personal care, mobility, industrial and energy markets. Notable innovations include Carbopol® BioSense Polymer and Sensomer™ Cassia 115 Polymer for sustainable personal care formulations, HybriCal™ lithium-free grease technology, and Lubrizol® PV1710, designed to meet the latest passenger vehicle engine oil specifications. Other advancements, such as Sancure™ 942 for wood finishes and SulfrZol® 54 for refinery operations, highlight the company’s focus on performance, sustainability and regional adaptability.
A cornerstone of Lubrizol’s strategy remains its “local-for-local” approach, with targeted investments in research, manufacturing and partnerships across key regions. In Asia Pacific, the company opened new Centers of Excellence in Seoul and Shanghai, launched an innovation hub in Singapore, expanded operations in Indonesia, and introduced ESTANE® BCX TPU for lightweight footwear applications.
In India, the Middle East and Africa, Lubrizol advanced plans for a new Innovation Center, expanded CPVC production capacity, strengthened its medical device partnerships, and introduced region-specific consumer and personal care innovations such as Noverite™ GP250B soap technology.
Latin America also saw significant growth, with the launch of the Beauty Research Institute Brazil and a new São Paulo office to accelerate product development and customer collaboration.
“Through these strategic investments and initiatives, we are empowering local markets with solutions tailored to their unique challenges while driving sustainable growth and global progress,” Edgar said. “Our local-for-local approach ensures we deliver meaningful innovation where it matters most.”
© 2025 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.