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See’s Candies lovers in New York City now have a permanent retail location to call their own.
The store is located at 60 West 8th Street in New York City’s Greenwich Village neighborhood, and serves more than 100 varieties of candy—all made from scratch with quality ingredients.
This is the first See’s location on the East Coast with a candy counter, which allows guests to build their own custom boxes of chocolates. And yes, the 625-square-foot shop features the iconic black-and-white checkered floor.
See’s partnered with Bill Rhodes, CEO of Travis Melbren Inc., to open its newest shop.
“What makes See’s Candies so special is the chocolate maker’s commitment to using only the finest and freshest ingredients, where employees are treated like family and customers are warmly greeted with a sample,” said Bill Rhodes. “I’m looking forward to providing this experience and iconic tradition to the residents of New York City.”
As a company, See’s Candies has over $400 million in annual revenues with just under a quarter of that as profit.
A Slow Move East
Currently there are more than 200 company-owned See’s Candies shops in the western half of the U.S., and limited distribution in department stores, along with a handful internationally in Hong Kong, Macau, Taipei, and Tokyo, and additional pop-up stores for the holidays all across the country.
However, until recently, you couldn’t find a full-fledged store east of the Mississippi River. That began to change in 2013 with See’s opening stores in Ohio (in Cincinnati and Columbus) and two stores in Pittsburgh, Pennsylvania.
No word yet as to whether the new Manhattan store will mean we will find See’s Candies outlets sweetening up places like Boston, Philadelphia or Washington, DC.
© 2017 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.