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Berkshire Hathaway’s Lubrizol Corporation, a prominent player in the specialty chemicals and additives industry, has taken a significant step to bolster its presence in the flourishing lubricant and fuel additives market in Bangladesh. The company recently unveiled a strategic distribution agreement with IMCD Group, a globally recognized distributor and formulator of specialty chemicals and ingredients.
Under this new collaboration, IMCD will assume the role of distributing Lubrizol’s cutting-edge technology to an expanding customer base in Bangladesh. This initiative is designed to empower local customers in the formulation of high-performance finished fluids and lubricants, catering to the nation’s growing demand for quality lubricants. It is projected that the finished lubricant market in Bangladesh will experience a Compound Annual Growth Rate (CAGR) of 3-5%.
Lubrizol’s commitment to this endeavor is underscored by Flavio Kliger, Senior Vice President and President of Lubrizol Additives, who stated, “We see tremendous growth potential in South Asia, and that’s why we are investing in the region and committing to fully supporting oil marketers in Bangladesh. This new agreement with IMCD will allow us to reliably service the growing number of additives customers in the country with our high-performance technology.”
The increased need for lubricants and finished fluids in South Asia is being primarily driven by rapid urbanization and industrialization across the region. With growing vehicle fleets and evolving industrial requirements, the demand for high-performance lubricants, fuels, and fluids is on the rise.
Sanjeev Kaul, Vice President of India, Middle East, and Africa for Lubrizol Additives, emphasized the importance of this move, stating, “Bangladesh is an evolving marketplace and requires our dedicated support. Together with IMCD, we are fully equipped to provide that support to a growing customer base.”
This partnership between Lubrizol and IMCD is not their first collaboration. They have previously worked together to distribute additives in various global markets. Their shared successes in India and Africa have played a significant role in expanding their cooperation to Bangladesh.
Narendra Varde, Managing Director of IMCD India & Bangladesh, expressed his enthusiasm, saying, “Lubrizol has been our partner in India for the past four years, and we are now excited to strengthen this relationship by expanding into Bangladesh. With our proven track record of successfully nurturing and expanding businesses in India, bolstered by Lubrizol’s cutting-edge technology and unwavering support from their dedicated team, we are confident in our ability to replicate the success in this region. This collaboration will result in a higher level of service and support for Bangladesh oil marketers looking to distinguish themselves from competitors.”
Flavio Kliger further emphasized their commitment to high-growth markets in the Asia-Pacific region, noting that “Our ongoing relationship with IMCD is proof positive of our investment in high-growth markets, and we’re excited for a mutually successful future.”
Kailash Sawant, Director of Sales for India and South Asia at Lubrizol Additives, underlined the importance of delivering an exceptional customer experience, stating, “We have selected IMCD as our new route to market to cater to Bangladesh customers and enable improved services to every single customer.”
With this strategic partnership, Lubrizol and IMCD are poised to make significant contributions to Bangladesh’s lubricant and fuel additives industry, leveraging their expertise and cutting-edge technology to meet the evolving needs of the market and contribute to the nation’s economic growth.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.