(BRK.A), (BRK.B)
Berkshire Hathaway’s Jazwares, known for the popular Squishmallows, has entered into a multiyear global toy licensing agreement with Scottgames, LLC to create a toy line inspired by the Five Nights at Freddy’s survival horror video game & film franchise. This new collection will bring the game’s immersive settings and characters to life through a diverse range of toys, set to launch at mass retail in 2025.
The product line will include character figures of various scales, detailed playsets, plush toys, pet toys, unique collector’s items, and more, allowing fans to engage with the franchise in new and exciting ways. Judd Karofsky, Executive Vice President of Jazwares, expressed excitement about connecting with fans and expanding the Five Nights at Freddy’s universe beyond the screen.
Russell Binder, CEO of Striker Entertainment, highlighted the franchise’s growth into a top media brand over the past decade, attributing its success to a strong fanbase and the steady release of new content. Binder believes Jazwares, being fans themselves, will deliver high-quality, innovative products that will resonate with both new and existing fans.
© 2024 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.