(BRK.A), (BRK.B)
Cool treats will be coming to Caribbean island locales. Dairy Queen has announced it will open a total of 24 locations within the next five years in five countries in the Caribbean.
Plans call for the development of DQ Grill & Chill locations in Trinidad and Tobago, DQ Grill & Chill and DQ Treat locations in Jamaica, and DQ Treat locations in St. Lucia, Grenada and St. Maarten.
Currently, there are eight DQ Treat locations in Trinidad, the first of which opened in 2012.
“The international marketplace continues to be a huge opportunity for growth for the DQ system,” says John Gainor, President and CEO of International Dairy Queen, Inc. (IDQ). “We’ll be introducing our DQ Grill & Chill concept to fans in Trinidad and expanding the DQ brand in Jamaica. Our presence in these warm weather countries is a perfect fit for us.”
Royal Treats Ltd., which currently operates eight DQ Treat locations throughout Trinidad and Tobago, has signed a multi-unit, multi-country agreement with American Dairy Queen Corporation (ADQ) to develop the new locations.
“We are excited to be expanding this iconic brand’s footprint,” says John Gillette of the family-owned Royal Treats Ltd. “Residents and tourists will now have more opportunities to experience the same exceptional treats and menu items that they have come to know and expect from the DQ system.”
The DQ system has more than 6,700 locations with more than 2,200 of those units operating outside of the United States.
For more information on Dairy Queen’s world-wide plans, read a Mazor’sEdge special report on Dairy Queen.
© 2016 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.