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Dairy Queen has big plans for Riverside County, California. Fourteen new Dairy Queen “Grill & Chill” restaurants will be developed in the area over the next five to ten years.
Currently, Blizzard lovers have to be satisfied with a tiny walk-up only stand that dates from the 1950s. While it’s charming, it doesn’t showcase the DQ experience that has greatly boosted the companies sit-down business.
Dairy Queen is aggressively looking for franchisees for underserved areas, and the Riverside area is one of its top priorities.
The first of the new DQ Grill and Chills was opened in Cathedral City in September 2015, and a lot more will be coming.
Major California Expansion
Dairy Queen is also planning to triple its northern California locations, adding another 200 locations to its existing 98 locations, as Dairy Queen hasn’t been a common sight in the Bay area, with only 12 locations currently open.
In all, Dairy Queen, which has moved from a summer treats business to a year-round food and ice cream business model, plans to add 400 locations in California.
For more information read a Mazor’sEdge special report on Dairy Queen.
© 2016 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.