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Lessons From Warren Buffett

Lessons From Warren Buffett: How Coca-Cola’s Annual Report Led to a Billion-Dollar Bet

With thousands of public companies each producing dense annual reports, it can be overwhelming for investors to know where to begin. Warren Buffett offers a timeless, straightforward approach: start with companies you understand—and ignore the rest.

Speaking at Berkshire Hathaway’s 1998 Annual Meeting, Buffett emphasized that annual reports can provide all the information you need to make an investment decision. “We start by looking at the reports of companies that we think we can understand,” he said. Buffett explained that a well-written report should tell readers what they’d want to know if they owned the whole business.

He pointed to Coca-Cola as a prime example. “The Coca-Cola annual report over the last good many years is an enormously informative document,” Buffett noted. “We bought that stock based on an annual report. We did not buy it based on any conversation of any kind with the top management of Coca-Cola before we bought our interest.”

For Buffett, the clarity and transparency of an annual report—combined with a solid understanding of the business—can be all it takes to make a multi-billion-dollar investment.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: Start Saving Early — Your Future Self Will Thank You

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When it comes to building wealth, timing matters — and according to Warren Buffett, the best time to start saving is as early as possible.

At the 1998 Berkshire Hathaway Annual Meeting, Buffett emphasized the power of saving before life’s bigger financial responsibilities kick in. “Any money you save before you get out and start having a family … any dollar is probably worth $10 later on simply because you can save it,” he said.

Buffett’s point is simple but powerful: saving when you’re young — especially before starting a family — gives your money more time to grow through compound interest. Once family life begins, expenses inevitably rise, making it harder to set money aside.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: What Most Investors Overlook in Financial Statements

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At Berkshire Hathaway’s 2025 annual meeting, Warren Buffett shared a rare insight into his investment approach, highlighting the importance he places on balance sheets over income statements.

Buffett revealed that he spends more time analyzing a company’s balance sheet than its income statement, noting that Wall Street tends to overlook this financial document. He explained that studying balance sheets over an 8 to 10-year period provides a clearer picture of a company’s financial health and stability. According to Buffett, it’s harder to hide or manipulate figures on a balance sheet compared to an income statement.

While acknowledging that neither financial statement offers the full picture, Buffett emphasized the value in understanding not only what the numbers reveal, but also what they omit, and how they may be influenced by management or auditors. He believes that balance sheets offer deeper insights than most investors realize, making them a critical tool for long-term analysis and informed decision-making.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: The Power of Scuttlebutt

Famed investor Phil Fisher, author of Common Stocks and Uncommon Profits, believed that successful investing requires much more than analyzing financial reports. He emphasized the importance of “scuttlebutt” — gathering informal information from people connected to a company, such as competitors, customers, and employees.

Warren Buffett strongly agrees. At the 1998 Berkshire Hathaway Annual Meeting, he said, “I followed [Fisher’s] scuttlebutt method.” Buffett explained that while reading is essential, nothing beats firsthand research: talking directly to those who interact with the business every day.

Buffett’s advice highlights a key investing lesson — real-world insights can offer an edge that numbers alone often miss.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: What the Efficient Market Theory Gets Wrong

The Efficient Market Theory suggests that a stock’s price always reflects all available information about a company, making it impossible to consistently outperform the market. However, Warren Buffett firmly disagrees.

Speaking at the 2012 Berkshire Hathaway Annual Meeting, Buffett stated, “It’s built into the system that stocks get mispriced.” He explained that while Berkshire Hathaway’s stock has historically fluctuated less than many other large companies, it still moves away from its intrinsic value over time. Buffett predicted that over the next 20 years, Berkshire — along with companies like Coca-Cola, Wells Fargo, and IBM — would sometimes be significantly overvalued and at other times significantly undervalued. He emphasized that while the timing and sequence are unpredictable, mispricing is inevitable.

Buffett’s view highlights a fundamental belief: markets are not always perfectly efficient — and opportunities for careful investors still exist.

Buffett’s full explanation on mispriced stocks

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: Stop Throwing Good Money After Bad

Trying to recover losses by pouring more money into a struggling stock is a common mistake—and one that Warren Buffett warns against.

At the 1995 Berkshire Hathaway Annual Meeting, Buffett emphasized a key investing principle: “You don’t have to make it back the way you lost it. And in fact, it’s usually a mistake to try and make it back the way that you lost it.”

In other words, there’s no need to stick with a losing investment in the hope it will rebound. The market offers countless other opportunities. Clinging to a poor performer can tie up capital that could be better used elsewhere.

Buffett’s advice is simple: let go of emotional attachments to past losses, and focus instead on smarter, more promising investments going forward.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: How to Judge a Company’s Management

For long-term business success, few factors are as important as the quality of a company’s management. Warren Buffett believes that investors should focus on two key areas when evaluating leadership.

At the 1994 Berkshire Hathaway Annual Meeting, Buffett explained, “You judge management by two yardsticks: how well they run the business, and how well they treat their shareholders.”

The first involves understanding the business and assessing how management has performed over time—especially how they’ve allocated capital compared to competitors. It’s essential to consider the conditions they inherited and how effectively they’ve handled them.

The second measure is shareholder treatment. According to Buffett, good managers tend to act in the best interest of owners, while poor ones often neglect shareholders.

In Buffett’s experience, these two traits usually go hand in hand: managers who perform poorly often show little regard for shareholders. For investors, that’s a red flag worth watching.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: When Risk Hides in Plain Sight

Risk often hides in plain sight—unseen until something goes wrong. It’s only when markets crash, companies collapse, or insurers face massive claims that the true extent of risk becomes evident.

Warren Buffett famously captured this idea at the 1994 Berkshire Hathaway Annual Meeting: “You don’t find out who’s been swimming naked until the tide goes out.” He emphasized that this principle applies not only to stocks but also to bonds and reinsurance.

Investors chasing high returns through risky bonds or insurers writing questionable policies may seem smart in calm conditions. But when adversity strikes, those decisions are quickly exposed, sometimes with devastating consequences.

Buffett notes that reinsurance, in particular, can be deceptive. “You can be doing dumb things and not know it,” Buffett warned. “Then all of a sudden wake up and find out the money is gone.”

The takeaway? Risk is often invisible—until it’s too late.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: Why Cash Is Like Oxygen

Investing is about making your money grow—but according to Warren Buffett, there are moments when preserving liquidity is more critical than chasing returns. In those situations, cash isn’t just helpful—it’s essential.

At the 2022 Berkshire Hathaway Annual Meeting, Buffett compared cash to something even more fundamental: “It’s like oxygen. It’s there all the time, but if it disappears for a few minutes, it’s all over.”

He emphasized that while opportunities to invest and grow wealth are important, so is the ability to stay in the game. “There have been a few times in history, and there will be more… where if you don’t have [cash], you don’t get to play the next day.”

Buffett’s message is clear: cash might not earn high returns, but in times of crisis, it provides the flexibility and stability needed to survive—and eventually thrive.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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Lessons From Warren Buffett

Lessons From Warren Buffett: Don’t Waste Time Predicting the Market

With countless opinions and forecasts swirling around the stock market’s future, it’s easy to feel compelled to form your own outlook—bullish or bearish—to guide your investment strategy. But legendary investor Warren Buffett advises against it.

At the 1994 Berkshire Hathaway Annual Meeting, Buffett made it clear: trying to predict market movements is not just unhelpful—it can be distracting. “Charlie and I never have an opinion about the market because it wouldn’t be any good,” he said. Instead of speculating on what the market might do, Buffett focuses on what he can know: the quality of individual businesses.

He warns that basing investment decisions on market predictions means potentially ignoring solid opportunities simply because of fears about the broader market. “To give up something that you do know and that is profitable for something that you don’t know and won’t know… it just doesn’t make any sense to us,” Buffett explained.

In short, don’t get caught up in trying to guess the market’s next move. Focus instead on identifying great businesses—and let the rest take care of itself.

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© 2025 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.