(BRK.A), (BRK.B)
BYD has unveiled its new sub-brand, FANG CHENG BAO, which aims to meet the evolving needs of consumers by offering a range of unique and professional-grade new energy vehicle models. As the fifth addition to BYD’s brand matrix, FANG CHENG BAO complements the existing Dynasty series, Ocean series, Denza, and Yangwang.
The FANG CHENG BAO lineup covers a wide spectrum of vehicles, ranging from off-road vehicles to sports cars. The brand’s inaugural model, a rugged SUV with the codename SF, is expected to hit the market later this year. The brand name itself, FANG CHENG BAO, carries a symbolic meaning. In Chinese, it translates to “Formula” and “Leopard,” representing the pursuit of transformative rise and exploration in the digital realm. By blending the standards and rules of Formula with the agility and wild versatility of the Leopard, FANG CHENG BAO embodies the brand’s essence and BYD’s vision of future cars and lifestyles.
According to Wang Chuanfu, Chairman and President of BYD, the global e-mobility transition is often perceived as a revolution where electric cars replace vehicles powered by fossil fuels. However, BYD believes that this perspective only captures a fraction of the true transformation that lies ahead. Wang Chuanfu shared, “A greater realm is unfolding.” FANG CHENG BAO, therefore, serves as the prelude to this revolution in BYD’s vision. The brand embraces an attitude of always staying ahead of trends, envisioning a future where FANG CHENG BAO and its users decode the personalized car life through a diverse range of new energy vehicle products.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway and BYD, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.