(BRK.A), (BRK.B)
In a groundbreaking collaboration, global toy giant Jazwares, a subsidiary of Berkshire Hathaway, and the company behind the beloved Squishmallows, is joining forces with international fashion brand H&M to unveil an exciting apparel and accessories line inspired by the iconic plush phenomenon.
The collection is set to debut online on December 7, with a global in-store release following on December 21. This marks the inaugural partnership between H&M and Squishmallows, propelling the plush sensation into the realm of high-fashion and solidifying its status as a premier global lifestyle brand.
“Squishmallows is loved by many kids around the world, and we are so excited to be offering a unique collection to all Squishmallows fans,” enthuses Sofia Löfstedt, Head of Creative and Design at H&M Kids.
Crafted with the signature plush softness that defines Squishmallows, the 42-piece collection caters to kids and tweens and boasts a diverse array of apparel and accessories. From cozy slippers and pajamas to trendy t-shirts, dresses, ear muffs, and hoodies, the line encapsulates the essence of the huggable Squishmallows characters.
Each fashion-forward item embodies the distinct personalities of the lovable plush toys, ensuring that the collection is as irresistibly cuddle-worthy as the Squishmallows themselves. Notably, the H&M collaboration introduces ‘Rodry,’ a yellow bearded dragon Squishmallows plush sporting an all-new look.
“Partnering with H&M, a global force in fashion, allows us to authentically translate the world of Squishmallows into stylish apparel and accessories we know consumers will love,” affirms Sam Ferguson, Senior Vice President of Licensing at Jazwares. “We are steadfast in our vision to expand Squishmallows into a full 360-degree lifestyle brand and are eager for fans to add this epic collection to their wardrobes.”
In the past year, Jazwares has strategically worked towards elevating Squishmallows into a comprehensive lifestyle brand through collaborations with top-tier partners in the realms of fashion, gaming, and various lifestyle categories. This collaboration with H&M adds to the illustrious portfolio of over 70 best-in-class licensees, positioning Squishmallows as a cultural and fashionable force to be reckoned with. As the holiday season approaches, the Squishmallows x H&M collection promises to be a must-have for fans seeking to infuse their wardrobes with the charm and playfulness that defines the Squishmallows brand.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.